1.Detect contact property updates
Integrate HubSpot, webhooks, and contact data to route enrichment events into the automation flow.
Create enrichment records from flagged contacts for review
Automatically detect HubSpot contact property updates across Clay and HubSpot workflows. Create enrichment records from flagged contacts in Clay so you can queue enriched profiles, preserve context for outreach, and hand off work to review without manual triage.
How this automation accelerates enrichment reviews
When enrichment-flagged contact updates happen, delays can slow outreach and case support. This automation filters qualifying contacts and creates Clay queue records from HubSpot fields—so your team can review enriched profiles faster.
HubSpotor swap with your favorite app
2.Continue only for enrichment flag
Integrate Filter by Zapier and validation rules to evaluate the enrichment flag and gate qualifying contacts.
Filter by Zapieror swap with your favorite app
3.Use trigger payload contact fields
Integrate HubSpot, contact context tools, and payload mapping to pass email and contact id into Clay.
4.Create enrichment record in table
Integrate Clay and data mapping to create queue records with email, source id, and submission notes.
Clayor swap with your favorite app
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
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Step 1
Connect your tools
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Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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