1.Catch new lead form submissions
Integrate Facebook Lead Ads and analytics tools to capture incoming form submissions and extract the submission payload to route paid leads.
Create enriched leads in CRM from paid forms
Automatically catch new lead form submissions across Facebook Lead Ads. Normalize fields, create leads in Bitrix24 CRM, and assign owners automatically—so you can avoid manual data entry, speed follow-up, and reduce routing delays without manual follow-up.
How this automation creates enriched leads
When new paid lead form submissions hit your ads account, delays can stall sales follow-up. This automation captures submissions, normalizes fields, creates leads, and assigns owners—so your team can act fast.
Facebook Lead Adsor swap with your favorite app
2.Normalize lead and campaign fields
Integrate Formatter by Zapier and data formatting tools to normalize fields and standardize contact and campaign metadata to prepare CRM records.
Formatter by Zapieror swap with your favorite app
3.Create lead in Bitrix24 CRM
Integrate Bitrix24 CRM and CRM management to map normalized contact data and create a lead record to speed sales follow-up.
Bitrix24 CRMor swap with your favorite app
4.Assign or update lead owner
Integrate Bitrix24 CRM and CRM automation to set an assigned owner and add the submission ID to the lead description to improve traceability.
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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