1.Catches webhook lead payload
Integrate Webhooks by Zapier and incoming webhook data to capture lead details for enrichment.
Create enriched lead and log scores to sheet
Automatically monitor incoming form and webhook lead payloads across Webhooks by Zapier and Google Sheets. Enrich and score leads, create or update contacts, and append rows—so you can protect triage and reporting without manual enrichment and logging.
How this automation accelerates lead triage with enriched scores
When incoming webhook lead payloads arrive, manual enrichment and scoring delays can slow follow-up and waste coordinator time. This automation calls enrichment sub-zaps and runs ICP scoring, then creates or updates Apollo contacts and appends scored rows to Google Sheets—so your team can triage faster.
Webhooks by Zapieror swap with your favorite app
2.Calls person enrichment sub-zap
Integrate Sub-Zap by Zapier and enrichment fields to enrich person data for lead scoring inputs.
Sub-Zap by Zapieror swap with your favorite app
3.Calls company enrichment sub-zap
Integrate Sub-Zap by Zapier and company identifiers to enrich company tech, industry, and size data.
4.Calls ICP scoring sub-zap
Integrate Sub-Zap by Zapier and scoring rules to generate an ICP score and risk tag.
5.Creates or updates contact
Integrate Apollo and lead database fields to create or update a contact with ICP and enrichment values.
Apolloor swap with your favorite app
6.Appends scored lead row
Integrate Google Sheets and spreadsheet reporting to create a row for name, company, tech, industry, size, and ICP score.
Google Sheetsor swap with your favorite app
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