1.Captures new lead form submission
Integrate Facebook Lead Ads and lead form pipelines to capture each submission and trigger lead enrichment in CRM.
Create enriched CRM leads from social forms for pipeline
Automatically capture new lead form submissions across Facebook Lead Ads and normalize contact data with Formatter by Zapier. Create and update CRM leads when email provided or phone provided or submissions match records—so you can reduce manual lead processing, keep contact details accurate, and speed up pipeline entry.
How this automation creates enriched CRM leads
When new lead form submissions come in, delays can stall follow-up and pipeline progress. This automation captures submissions, cleans and normalizes fields, then finds, and creates or updates CRM lead records—so your team can act faster.
Facebook Lead Adsor swap with your favorite app
2.Cleans and normalizes data
Integrate Formatter by Zapier and data cleaning tools to map fields into a cleaned email, formatted phone, and normalized name.
Formatter by Zapieror swap with your favorite app
3.Finds matching lead in CRM
Integrate Bitrix24 CRM and lead matching tools to search by cleaned email and formatted phone for an existing lead.
Bitrix24 CRMor swap with your favorite app
4.Creates or updates CRM lead
Integrate Bitrix24 CRM and CRM record updates to create a new lead or update fields and store raw answers as comments.
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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