1.Detect new lead submissions
Integrate Facebook Lead Ads and lead form fields to detect new lead submissions and normalize candidate input data.
Create enriched candidate contacts from social lead forms
Automatically capture new lead submissions across Facebook Lead Ads, Formatter by Zapier, Storage by Zapier, and HubSpot. Create and update contact records when lead email appears, specialty and country values map, or counter thresholds trigger—so you can normalize fields, increment routing logic, and refresh CRM contacts without manual data cleanup.
How this automation creates enriched candidate contacts
When new lead submissions land, delays and inconsistent fields can stall outreach. This automation normalizes lead inputs and increments a campaign counter, then filters qualifying leads and creates or updates HubSpot contacts—so your team can enrich faster.
Facebook Lead Adsor swap with your favorite app
2.Lookup and normalize lead fields
Integrate Formatter by Zapier and mapping tables to normalize specialty and country fields and to map contact fields.
Formatter by Zapieror swap with your favorite app
3.Read and increment campaign counter
Integrate Storage by Zapier and routing data to read a stored campaign counter and to increment it for routing decisions.
Storage by Zapieror swap with your favorite app
4.Branch on counter or criteria
Integrate Filter by Zapier and decision rules to branch qualifying records and to follow the correct routing path.
Filter by Zapieror swap with your favorite app
5.Create or update HubSpot contact
Integrate HubSpot and CRM contact mapping to create or update contact records with normalized values and candidate status.
HubSpotor swap with your favorite app
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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