1.Detects new form submission
Integrate Gravity Forms and form workflows to detect submission events and to trigger lead enrichment.
Create and enrich prospect from contact form submission
Automatically capture new contact form submissions across Gravity Forms, Google Sheets, Pardot, and Slack. Create and update prospect records and enrich campaign list attribution when submissions include a referrer, when form fields qualify, or when UTM tags appear—so you can enrich prospect records, add to the right list, and alert your team without manual follow-up.
How this automation accelerates prospect follow-up
When contact form submissions arrive without enrichment, follow-up slows and attribution becomes unreliable. This automation looks up campaign and list sources, enriches Pardot prospects, updates list membership, and sends Slack alerts—so your team can act fast.
Gravity Formsor swap with your favorite app
2.Looks up campaign and list
Integrate Google Sheets and lookup sheets to map referrer pages to campaign and list identifiers for attribution.
Google Sheetsor swap with your favorite app
3.Finds or creates prospect
Integrate Pardot and CRM field mapping to match by email and create or update the prospect profile.
Pardotor swap with your favorite app
4.Updates prospect and adds to list
Integrate Pardot and marketing tracking tools to update conversion point and UTM fields and add to the lookup list.
5.Sends alert to team channel
Integrate Slack and notification workflows to send a private prospect alert with campaign identifier and referrer.
Slackor swap with your favorite app
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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