1.Catches hook payload
Integrate Webhooks by Zapier and webhook parsers to receive lead payloads and start lead enrichment.
Create and enrich lead records from incoming webhooks
Automatically format webhook lead timestamps and enrich lead records across Zapier Tables and Clay. Create and update deduped leads when lead payloads arrive, enrichment fields change, or duplicate daily keys appear—so you can protect daily sends, update enrichment status, and log outcomes without manual imports.
How this automation enriches lead records at scale
When incoming lead payloads reach marketing ops too late, duplicate outreach and messy imports slow follow-up. This automation formats dedupe keys and upserts Clay records and logs daily send results—so your team can act on fresh enrichment immediately.
Webhooks by Zapieror swap with your favorite app
2.Formats date key
Integrate Formatter by Zapier and timestamp tools to format webhook dates into a daily key.
Formatter by Zapieror swap with your favorite app
3.Stops duplicate daily sends
Integrate Zapier Tables and data lookup tools to find records by email and date key.
Zapier Tablesor swap with your favorite app
4.Finds or creates lead row
Integrate Clay and enrichment fields to find the lead row and create or update enrichment status.
Clayor swap with your favorite app
5.Escalates Clay failures
Integrate Gmail and email alerts to send an ops escalation when Clay write errors or failure status occurs.
Gmailor swap with your favorite app
6.Logs daily send outcome
Integrate Zapier Tables and reporting logs to create a record for the email and daily date key outcome.
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Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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