1.Monitor new lead gen form response
Integrate LinkedIn Ads and lead capture workflows to detect incoming lead gen form responses and start registrant enrichment
Add webinar registrants from event form leads with region
Automatically capture new lead gen form responses across LinkedIn Ads, ON24, and Zapier Tables. Create and update when registrants are created, region labels are matched or updated, or the marketing POST succeeds—so you can enrich registrant profiles, map region data, and trigger follow-up without manual enrichment.
How this automation enriches webinar registrants
When webinar lead details arrive without region context, follow-up gets delayed and targeting becomes less accurate. This automation creates and updates registrants, enriches region fields, and posts a clean payload to your marketing endpoint—so your team can follow up fast.
LinkedIn Adsor swap with your favorite app
2.Create registrant from lead
Integrate ON24 and form mapping tools to create registrant records and populate email, name, organization, and job title
ON24or swap with your favorite app
3.Find record for region
Integrate Zapier Tables and lookup tables to match a country code or region and return an enriched region label
Zapier Tablesor swap with your favorite app
4.Update registrant region field
Integrate ON24 and registrant field updates to update the registrant region field when the platform supports it
5.Post payload to marketing endpoint
Integrate Webhooks by Zapier and endpoint delivery tools to POST a marketing payload with email, name, company, job title, and mapped region
Webhooks by Zapieror swap with your favorite app
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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