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Add webinar attendee engagement data to lead intake

Automatically monitor attendee stay-time events across WebinarJam and EverWebinar and lead intake systems. Create and update leads with engagement context when stay-time crosses your threshold, so you can prioritize timely follow-up, route high-priority records, and log engagement notes without manual reporting.

How this automation prioritizes timely webinar follow-up

When attendee stay-time events are missed, leads lose context and follow-up timing slips. This automation converts stay-time to minutes and posts engagement data to your intake endpoint—so your team can prioritize high-intent prospects.

  1. 1.Attendee stay-time event trigger

    Captures an attendee stay-time event and sends attendee email and raw stay-time in the payload.

    WebinarJam / EverWebinaror swap with your favorite app
  2. 2.Converts stay-time to minutes

    Converts raw stay-time into minutes and normalizes numeric values for consistent mapping.

    Formatter by Zapieror swap with your favorite app
  3. 3.Posts lead intake JSON

    POSTs JSON to your intake endpoint, mapping email to contact and minutes to an engagement field with lead notes.

    Webhooks by Zapieror swap with your favorite app

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Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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