1.Catch new form submission
Integrate Unbounce and landing page forms to detect a new submission and start lead enrichment for intake delivery.
Add program inquiry to lead system from landing page
Automatically monitor new form submissions across Unbounce and format lead details with Formatter by Zapier. Create and update when UTM source is missing, program selection is blank, or landing submissions arrive—so you can normalize source and program fields, standardize contacts, and post an enriched lead payload without manual data entry.
How this automation enriches your lead intake
When landing form submissions arrive with missing or inconsistent source and program fields, routing stalls and follow-up slows. This automation formats defaults, cleans contact data, and posts a lead payload through Webhooks by Zapier—so your team can route leads fast.
Unbounceor swap with your favorite app
2.Normalize source and program fields
Integrate Formatter by Zapier and data mapping tools to default UTM and source to UNKNOWN and set program code values.
Formatter by Zapieror swap with your favorite app
3.Clean standardized contact fields
Integrate Formatter by Zapier and contact formatting tools to standardize name, email, phone, and postal fields for routing.
4.Post enriched lead payload to intake API
Integrate Webhooks by Zapier and API tools to POST an enriched lead payload to your intake endpoint for immediate routing.
Webhooks by Zapieror swap with your favorite app
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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