1.Receives new lead
Integrate Facebook Lead Ads and marketing form fields to capture lead submissions and map source details to generic lead fields.
Add paid social leads to CRM with category
Automatically capture new lead submissions across Facebook Lead Ads and your marketing database. Create and update enriched prospect records when lead form data arrives, emails match, or business details are captured—so you can reduce data cleanup, prevent duplicates, and keep campaigns accurate without manual reporting.
How this automation enriches your paid social leads
When new lead submissions happen in Facebook Lead Ads, scattered inputs can cause delays and mismatched outreach. This automation enriches lead fields and matches prospects in Pardot, then filters duplicates and updates records—so your team can keep targeting accurate and current.
Facebook Lead Adsor swap with your favorite app
2.Transforms lookup data
Integrate Formatter by Zapier and enrichment rules to map size and volume selections into estimated cases and preferred contact channels.
Formatter by Zapieror swap with your favorite app
3.Finds matching prospect
Integrate Pardot and lead search to find prospects by email and map business details into company and address fields.
Pardotor swap with your favorite app
4.Filters duplicate prospects
Integrate Filter by Zapier and lead deduplication to continue only when a prospect record ID exists.
Filter by Zapieror swap with your favorite app
5.Updates the prospect record
Integrate Pardot and campaign tracking to update prospect fields, communications opt-in, and configured campaign and UTM values.
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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