1.Catches new lead payload
Integrate Facebook Lead Ads and analytics mapping tools to capture incoming lead data and UTM values to map contact fields.
Add paid ad leads to enriched contact records instantly
Automatically catch new lead submissions across Facebook Lead Ads and normalize lead data for Keap. Create and update contact records when new lead submits or UTM values appear or campaign criteria match—so you can enrich fields, apply source tags, and keep CRM records current without manual entry.
How this automation enriches your contact records
When new paid leads arrive, unfiltered entries can clutter CRM and delay enrichment. This automation catches lead payloads, filters and normalizes UTM and name fields, and creates or updates Keap contact records—so your team can enrich details instantly.
Facebook Lead Adsor swap with your favorite app
2.Filters qualifying leads
Integrate Filter by Zapier and rules engines to continue only when leads meet your configured email and campaign criteria.
Filter by Zapieror swap with your favorite app
3.Normalizes and parses lead data
Integrate Formatter by Zapier and data formatting tools to normalize phone numbers, parse names, and extract UTM parameters.
Formatter by Zapieror swap with your favorite app
4.Creates or updates contact
Integrate Keap and CRM fields to upsert contacts by email, map custom fields, apply campaign tags, and set opt in.
Keapor swap with your favorite app
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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