1.Detects new form submission
Integrate Webflow and web form tools to capture each submission and pass lead fields for enrichment.
Add new web form submissions to enrichment table
Automatically monitor new web form submissions across Webflow and Clay. Create and update enrichment records when submissions arrive, when contact emails are missing, or when company domains are available—so you can find matches, set pending status, and queue review without manual data entry.
How this automation enriches your lead records
When new web form submissions hit, leads can sit without context and slow qualification and handoff. This automation finds existing profiles and creates pending enrichment records in Clay—so your team can review enriched details faster.
Webflowor swap with your favorite app
2.Finds matching record in table
Integrate Clay and data enrichment tools to match by email or company domain and reuse existing records.
Clayor swap with your favorite app
3.Creates enrichment record in table
Integrate Clay and lead enrichment workflows to create a pending enrichment record and assign it for review.
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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