1.Monitor new contact in list
Integrate HubSpot and CRM contact lists to trigger when a new contact is added to your configured marketing list.
Add new list contacts to enrichment and scoring table
Automatically capture new contact in list across HubSpot and Clay. Create and update enrichment records when contact added, list membership changes, or submissions arrive—so you can find matches, map fields, and keep scoring ready without manual spreadsheet updates.
How this automation enriches your leads faster
When new contacts get added to a marketing list, delays can slow qualification and cause duplicated enrichment work. This automation captures list additions, finds existing records, and creates missing enrichment records—so your team can qualify immediately.
HubSpotor swap with your favorite app
2.Find record in enrichment table
Integrate Clay and enrichment tables to search for an existing record by contact email and unique identifier.
Clayor swap with your favorite app
3.Create record in enrichment table
Integrate Clay and scoring tables to create a new enrichment record and map submission fields with a score placeholder.
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Strengthen lead quality with automated profile updates, field completion, and qualification routing
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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