1.Monitor new marketing list contacts
Integrate HubSpot and CRM tools to detect a new contact added to a configured marketing list and capture submitted fields.
Add firmographic and location data to new marketing contacts
Automatically capture new contact submissions from your marketing-list in HubSpot and enrich firmographic fields across ZoomInfo and AI by Zapier. Create and update contact records when enrichment completes—so you can scale employee count, HQ location, and job attributes without manual enrichment work.
How this automation enriches marketing contacts
When a new contact is added to your marketing list, enrichment gaps can stall segmentation and slow follow-up. This automation calls ZoomInfo for firmographic attributes and falls back to AI by Zapier, then upserts enriched values in HubSpot—so your team can segment-ready contacts faster.
HubSpotor swap with your favorite app
2.Enrich contact with ZoomInfo
Integrate ZoomInfo and enrichment data sources to enrich firmographic attributes and map confident results to CRM properties.
ZoomInfoor swap with your favorite app
3.Run AI fallback enrichment
Integrate AI by Zapier and domain intelligence to estimate employee count and likely HQ location when ZoomInfo confidence is low.
AI by Zapieror swap with your favorite app
4.Upsert enriched contact to HubSpot
Integrate HubSpot and CRM property fields to upsert employee count, HQ country/state, and job attributes back into contact records.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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