1.Monitors new or updated spreadsheet rows
Integrate Google Sheets and spreadsheet change tracking to detect updated worksheet rows and pass email and submission fields forward.
Add enrichment records for your updated spreadsheet rows
Automatically monitor new or updated spreadsheet rows across Google Sheets and Clay. Create enrichment records when email lookups miss, new submission fields appear, or rows change—so you can enrich MQLs, avoid duplicates, and tag source worksheets without manual copying.
How this automation enriches your MQL records
When spreadsheet rows update and enrichment records are missing, lead data gets stale and routing slows down. This automation finds or creates enrichment records and skips duplicates in real time—so your team can enrich MQLs without manual copying.
Google Sheetsor swap with your favorite app
2.Finds record in enrichment table
Integrate Clay and data lookup tools to map the email field to your lookup key and check for an existing enrichment record.
Clayor swap with your favorite app
3.Continues only on lookup misses
Integrate Filter by Zapier and deduping logic to continue only when the Clay lookup did not find a record.
Filter by Zapieror swap with your favorite app
4.Creates record in table
Integrate Clay and data mapping to create the enrichment record, map source fields, and set the worksheet source tag.
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Step 1
Connect your tools
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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