1.Monitor new attendee record
Integrate Whova, event data tools, and contact capture workflows to watch new attendee records and pull attendee fields.
Add conference attendees to your marketing contact database
Automatically capture new attendee records across Whova and your marketing CRM. Create and update contact records when attendee records appear or registrants qualify or speaker profiles arrive—so you can normalize job titles, update contact fields, and tag the event source without manual list building.
How this automation enriches your post-event leads
When new attendee records appear in Whova, manual outreach lists quickly get outdated. This automation normalizes attendee details and creates or updates HubSpot contacts and tags the event source—so your team can run targeted post-event outreach.
Whovaor swap with your favorite app
2.Normalize job title and company
Integrate Formatter by Zapier, data normalization tools, and field mapping to normalize job title and company values.
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3.Create or update marketing contact
Integrate HubSpot, CRM tools, and segmentation lists to create or update contacts and add event source tags.
HubSpotor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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