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Create webinar registrants from online form signups for marketers

Automatically capture new form submissions from HubSpot across ON24 webinar sessions. Create registrant records and update HubSpot contacts when session selection or valid email is submitted so you can register attendees, route by session, and avoid manual enrollment paperwork.

How this automation accelerates webinar registrations

When new HubSpot form signups arrive without session routing, attendees can get missed or enrolled incorrectly. This automation captures submission fields, routes by session, creates ON24 registrants, and updates HubSpot contactsβ€”so your team can scale enrollment without manual work.

  1. 1.Captures new form submission

    Integrate HubSpot and CRM capture tools to extract submission fields from the configured form so you can trigger session routing.

    HubSpotor swap with your favorite app
  2. 2.Routes by selected session

    Integrate Paths by Zapier and conditional routing tools to evaluate session selection and continue only for qualifying records.

    Paths by Zapieror swap with your favorite app
  3. 3.Creates webinar registrant

    Integrate ON24 and attendee registration tools to create a registrant and map email, name, organization, title, and country.

    ON24or swap with your favorite app
  4. 4.Updates contact registration flag

    Integrate HubSpot and contact enrichment tools to update a webinar registration tag or flag using submission identifiers.

    HubSpotor swap with your favorite app

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Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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