1.Captures lead gen form responses
Integrate LinkedIn Ads and form fields to capture each paid submission and map registrant details to registrant fields.
Create webinar registrants from lead form submissions for hosts
Automatically capture new LinkedIn lead gen form responses across event marketing sources. Create webinar registrants, enrich attendee records with region mapping, and route payloads downstreamβso you can reduce manual data entry, speed up regional assignment, and keep reporting current without manual spreadsheet work.
How this automation creates webinar registrants
When new LinkedIn Ads lead gen form responses arrive, delays can stall confirmations and regional assignments. This automation captures submission fields, creates registrants, maps country routing, and posts attendee payloadsβso your team can onboard registrants faster.
LinkedIn Adsor swap with your favorite app
2.Creates registrant record
Integrate ON24 and registration mapping to create webinar registrant records and map email, name, organization, job function, and country.
ON24or swap with your favorite app
3.Finds region routing value
Integrate Zapier Tables and lookup data to find your configured country or region mapping and set the routing destination.
Zapier Tablesor swap with your favorite app
4.Posts registrant payload to endpoint
Integrate Webhooks by Zapier and endpoint delivery to post a form-style payload with registrant fields and mapped region.
Webhooks by Zapieror swap with your favorite app
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Simplify attendee signups with automated form capture, registration routing, and confirmation follow-up
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