1.Maps new form submission fields
Integrate HubSpot and CRM workflow tools to map webinar signup fields to variables for creating downstream records.
Create webinar registrant records and add attendees to event
Automatically capture webinar form submissions across HubSpot and event ops tools. Create and update when form inputs map, registrations are created in ON24, and attendee records are logged in Airtableβso you can avoid manual follow-up.
How this automation accelerates your webinar follow-up
When a webinar registration form is submitted, missed records can slow follow-up. This automation creates registrant profiles and attendee records and sends notification emailsβso your team can respond faster.
HubSpotor swap with your favorite app
2.Finds the matching event record
Integrate Zapier Tables and database search to look up the event by event name and return its reference for later steps.
Zapier Tablesor swap with your favorite app
3.Creates the webinar registrant
Integrate ON24 and registrant profile tools to create a registrant using the event reference and mapped attendee fields.
ON24or swap with your favorite app
4.Creates an attendee record
Integrate Airtable and event tracking databases to create an attendee record with registration source, status, and metadata.
Airtableor swap with your favorite app
5.Sends notification email to contacts
Integrate Microsoft Office 365 and email templating tools to send event contacts a timely notification with attendee record reference.
Microsoft Office 365or swap with your favorite app
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Explore all event registration management automations
Simplify attendee signups with automated form capture, registration routing, and confirmation follow-up
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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