1.Monitor new registrant
Integrate ON24 to detect new webinar registrant signups and to trigger downstream audience processing.
Add webinar registrants to targeted nurture lists quickly
Automatically capture new webinar registrant signups across ON24 and Zapier formatter and webhook tools. Create and update campaign-ready audiences when registrant signs up, brand qualification passes, or payload postsβso you can normalize job titles, standardize audience fields, and enroll registrants in marketing campaigns without manual campaign enrollment.
How this automation enrolls your audience faster
When new registrant signups happen in ON24, delays can cause missed same-day engagement. This automation transforms job titles, filters by brand, and sends formatted registrant data to your marketing data loaderβso your team can enroll audiences quickly.
ON24or swap with your favorite app
2.Normalizes job title
Integrate Formatter by Zapier and text transformation tools to clean the registration job title to standardize audience fields.
Formatter by Zapieror swap with your favorite app
3.Filters by brand match
Integrate Filter by Zapier and rule logic tools to continue only for the configured event brand so unqualified registrants stop.
Filter by Zapieror swap with your favorite app
4.Standardizes contact fields
Integrate Formatter by Zapier and data formatting tools to standardize phone, country, and name casing for your audience.
5.Posts to marketing loader
Integrate Webhooks by Zapier and webhook endpoints to POST a mapped payload to your marketing data loader endpoint.
Webhooks by Zapieror swap with your favorite app
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Simplify attendee signups with automated form capture, registration routing, and confirmation follow-up
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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