1.Detect new webinar registrations
Integrate EasyWebinar and event registration workflows to trigger on each new webinar registrant and capture attendee payload to log registrations.
Add webinar registrants to CRM and activity log
Automatically detect new webinar registrations across EasyWebinar and Airtable. Create and update attendee records with normalized email and UTM contextβso you can follow up, report on campaign attribution, and keep marketing lists accurate without manual spreadsheet work.
How this automation updates attendee logs and campaign attribution
When new webinar registrations arrive, registrations can get delayed and misattributed in marketing records. This automation normalizes attendee details and upserts Airtable attendee and campaign attribution recordsβso your team can follow up with the right context quickly.
EasyWebinaror swap with your favorite app
2.Lowercase attendee email
Integrate Formatter by Zapier and data cleanup tools to transform attendee email casing so lookups use consistent lowercase emails.
Formatter by Zapieror swap with your favorite app
3.Format webinar datetime
Integrate Formatter by Zapier and date tools to format webinar datetime into a matching event datetime value.
4.Find contact by email
Integrate Airtable and marketing databases to find a record by lowercase email and retrieve the matching record id.
Airtableor swap with your favorite app
5.Create or update attendee record
Integrate Airtable and campaign attribution fields to create or update attendee and status fields with UTM context.
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Explore all event registration management automations
Simplify attendee signups with automated form capture, registration routing, and confirmation follow-up
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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