1.Detects new lead conversion
Integrate RD Station, lead capture tools, and contact sources to trigger on converted leads and route submission data into the flow.
Add webinar registrants from converted leads same day
Automatically monitors lead conversions across RD Station and GoTo Webinar. Create and normalize webinar registrants when qualifying conversions match configured webinar identifiersβso you can add attendees, clean contact details, and reduce manual list building without spreadsheet work.
How this automation creates webinar attendee records
When converted leads are not added right away, attendee lists get out of date and support prep slows down. This automation filters qualifying conversions, normalizes contact fields, and creates GoTo Webinar registrantsβso your team can confirm registrations without manual list building.
RD Stationor swap with your favorite app
2.Screens qualifying conversions
Integrate Filter by Zapier, event routing rules, and webinar identifier checks to continue only for conversions that match your webinar selector.
Filter by Zapieror swap with your favorite app
3.Normalizes contact fields
Integrate Formatter by Zapier, data cleaning tools, and contact formatting rules to standardize phone format, split names, and trim organization.
Formatter by Zapieror swap with your favorite app
4.Creates registrant in GoTo Webinar
Integrate GoTo Webinar and registrant mapping to create webinar registrant records from normalized name, email, company, and phone data.
GoTo Webinaror swap with your favorite app
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Simplify attendee signups with automated form capture, registration routing, and confirmation follow-up
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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