1.Receives new guest registration
Integrate Luma and event registration tools to capture new guest registration details to start lead creation.
Add registered event guests to your marketing list instantly
Automatically watch new guest registrations across Luma and Marketo. Create and update when guest registration details arrive, qualifying registrations are confirmed, or opt-in details are presentβso you can add new leads, enrich notes, and populate your marketing list without manual exports.
How this automation adds guests to your marketing list instantly
When new guest registrations come in, manual exports and delays can stall outreach. This automation captures registration details, qualifies and formats them, then creates or finds leads in Marketo and adds them to your event marketing listβso your team can start messaging faster.
Lumaor swap with your favorite app
2.Filters qualifying registrations
Integrate Filter by Zapier and workflow rules to continue only for qualifying registrations to prevent bad list entries.
Filter by Zapieror swap with your favorite app
3.Formats answers into notes
Integrate Formatter by Zapier and data mapping tools to convert multi answer fields into a single notes summary.
Formatter by Zapieror swap with your favorite app
4.Finds or creates the lead
Integrate Marketo and CRM enrichment tools to match by email and create leads with mapped profile fields.
Marketoor swap with your favorite app
5.Adds lead to marketing list
Integrate Marketo and list management tools to add the resulting lead to your configured marketing list.
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Explore all event registration management automations
Simplify attendee signups with automated form capture, registration routing, and confirmation follow-up
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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