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Update loan and borrower records in your CRM

Automatically ingest incoming loan status updates and borrower payloads across Webhooks by Zapier and Salesforce. Map loan status to CRM stages and update borrower and loan records β€” so you can keep servicing data accurate without manual data entry.

How this automation keeps CRM records current

When incoming loan status updates arrive without a structured handoff, manual updates fall behind and data gets inconsistent. This automation captures the payload, maps status and owner, then finds or creates contacts and loan recordsβ€”so your team can service faster with clean CRM data.

  1. 1.Catches incoming loan update

    Integrate Webhooks by Zapier and reporting tools to parse the loan update payload and extract IDs, emails, borrower details, and dates to centralize loan updates.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Transforms status and owner mappings

    Integrate Formatter by Zapier, lookup tables, and data mapping tools to translate originator email to CRM owner ID and map external status to CRM stage to standardize fields.

    Formatter by Zapieror swap with your favorite app
  3. 3.Finds or creates contact

    Integrate Salesforce, contact matching, and CRM fields to search by borrower email and create or update Contact details to link the borrower in your CRM.

    Salesforceor swap with your favorite app
  4. 4.Finds or creates loan record

    Integrate Salesforce, loan record lookup, and property data fields to match by external loan ID and create or update the Loan custom object to connect it to the Contact.

    Salesforceor swap with your favorite app
  5. 5.Updates loan stage and fields

    Integrate Salesforce, CRM updates, and date field tracking to write mapped stage, owner, and additional financial and date fields to keep loan records accurate.

    Salesforceor swap with your favorite app

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Calendly
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Lululemon
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Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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Remote

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SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

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