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Create borrower contact, company record, and send docs

Automatically catch incoming loan inquiry payloads across Webhooks by Zapier, Formatter by Zapier, HubSpot, and PandaDoc. Create and send when loan inquiry received, request identifier submitted, or new webhook payload arrivesβ€”so you can create contacts, associate companies, and deliver application docs without manual document dispatch.

How this automation accelerates review-ready applications

When an incoming loan inquiry arrives without a structured follow-up, delays can slow review and signature. This automation captures the webhook payload, transforms fields, creates HubSpot contact and company records, and sends PandaDoc documentsβ€”so your team can move faster.

  1. 1.Catches incoming loan inquiry payload

    Integrate Webhooks by Zapier and webhook parsing to extract the request identifier and map it for dedupe key use.

    Webhooks by Zapieror swap with your favorite app
  2. 2.Normalizes owner and date fields

    Integrate Formatter by Zapier and data formatting tools to transform owner name casing and standardize date formats.

    Formatter by Zapieror swap with your favorite app
  3. 3.Creates or updates borrower contact

    Integrate HubSpot and CRM enrichment to map source fields, match by email, and return a contact ID.

    HubSpotor swap with your favorite app
  4. 4.Creates company record and links it

    Integrate HubSpot and CRM records to create the company profile and attach it to the contact using IDs.

    HubSpotor swap with your favorite app
  5. 5.Creates and sends application document

    Integrate PandaDoc and document templating tools to send the application and capture the share link to update HubSpot.

    PandaDocor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

Trusted by 3.4 million companies

Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

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