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Alert and coordinate crises with Zapier

Crisis and incident management automation connects your tools and triggers workflows across crisis communication distribution, crisis response coordination, and stakeholder notification management.
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Calendly
Okta
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Allstate
Airbnb
ActiveCampaign
Lyft
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Canva
Sysco
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Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

Explore use cases for executives

Crisis and incident management automation connects your tools and triggers real-time actions across crisis response coordination, stakeholder notification management, crisis communication distribution, and crisis response coordination. Build workflows that eliminate manual work and keep your operation running without constant oversight.

  • Stakeholder notification management

    Accelerate stakeholder communication with automated alert routing, outreach logging, and status tracking

  • Crisis communication distribution

    Accelerate crisis updates with automated message routing, stakeholder alerts, and channel publishing

  • Crisis response coordination

    Accelerate executive response with automated incident alerts, stakeholder routing, and response tracking

  • Automate your work, your way

    Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

See how teams are automating with Zapier (and loving it!)

Smart Charge America

Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.

David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

SweepBright

Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

Raphael Bochner, Founder and CIO

Digioh

Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

Transform your crisis ops with Zapier

Zapier helps executives automate crisis and incident management with more speed and control. Distribute crisis communications, coordinate incident response, and notify stakeholders fast—and that’s just the start.

Crisis communication distribution

Messages reach people faster

Automate crisis communication distribution from the moment an incident is declared. Route approved crisis updates through Gmail, Slack, and Microsoft Teams, so executives reach internal teams fast. Keep crisis response clear and consistent.

Lead generation and management

Automated crisis alerts

Send crisis alerts the moment an incident is logged, so teams get the first message in Slack, Microsoft Teams, or Gmail without delay.

Multi-channel message routing

Route each crisis message by audience and channel, so internal teams, field leaders, and executives get updates where they already work.

Approved update distribution

Distribute approved updates from a single source in Notion or Google Docs, reducing copy errors during fast-moving incident response.

Executive briefing sends

Deliver concise executive briefings from incident updates, so leadership sees the latest response status without waiting for manual summaries.

Escalation message triggers

Trigger escalation messages when severity changes or deadlines slip, keeping crisis communication moving before issues widen.

How it works

Crisis and incident management automation connects your tools, detects critical incident signals, and triggers workflows automatically. Alert stakeholders, assign response tasks, and log updates in real time—without manually chasing status changes.

  1. Step 1

    Connect your tools

    Integrate platforms like Slack, Microsoft Teams, Gmail, communication tools, and incident response systems to centralize incident data.

  2. Step 2

    Define triggers

    Set conditions for incident reports, escalation thresholds, stakeholder updates, response delays, or status changes.

  3. Step 3

    Automate & measure

    Send alerts, create tasks, update logs, and continuously track response time improvements automatically.

Ready to automate your entire workflow?

Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.