Alert and coordinate crises with Zapier
Crisis and incident management automation connects your tools and triggers workflows across crisis communication distribution, crisis response coordination, and stakeholder notification management.

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Explore use cases for executives
Crisis and incident management automation connects your tools and triggers real-time actions across crisis response coordination, stakeholder notification management, crisis communication distribution, and crisis response coordination. Build workflows that eliminate manual work and keep your operation running without constant oversight.
Stakeholder notification management
Accelerate stakeholder communication with automated alert routing, outreach logging, and status tracking
Crisis communication distribution
Accelerate crisis updates with automated message routing, stakeholder alerts, and channel publishing
Crisis response coordination
Accelerate executive response with automated incident alerts, stakeholder routing, and response tracking
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
Transform your crisis ops with Zapier
Zapier helps executives automate crisis and incident management with more speed and control. Distribute crisis communications, coordinate incident response, and notify stakeholders fast—and that’s just the start.
Crisis communication distribution
Messages reach people faster
Automate crisis communication distribution from the moment an incident is declared. Route approved crisis updates through Gmail, Slack, and Microsoft Teams, so executives reach internal teams fast. Keep crisis response clear and consistent.

Automated crisis alerts
Send crisis alerts the moment an incident is logged, so teams get the first message in Slack, Microsoft Teams, or Gmail without delay.
Multi-channel message routing
Route each crisis message by audience and channel, so internal teams, field leaders, and executives get updates where they already work.
Approved update distribution
Distribute approved updates from a single source in Notion or Google Docs, reducing copy errors during fast-moving incident response.
Executive briefing sends
Deliver concise executive briefings from incident updates, so leadership sees the latest response status without waiting for manual summaries.
Escalation message triggers
Trigger escalation messages when severity changes or deadlines slip, keeping crisis communication moving before issues widen.
How it works
Crisis and incident management automation connects your tools, detects critical incident signals, and triggers workflows automatically. Alert stakeholders, assign response tasks, and log updates in real time—without manually chasing status changes.
Step 1
Connect your tools
Integrate platforms like Slack, Microsoft Teams, Gmail, communication tools, and incident response systems to centralize incident data.
Step 2
Define triggers
Set conditions for incident reports, escalation thresholds, stakeholder updates, response delays, or status changes.
Step 3
Automate & measure
Send alerts, create tasks, update logs, and continuously track response time improvements automatically.
Ready to automate your entire workflow?
Streamline processes, uncover new opportunities, and respond faster to change. Empower your team to get more done, without the manual work.







