1.Monitor new or updated deal
Integrate HubSpot and reporting tools to pull key fields for qualifying closed purchase deals.
Send CRM purchase events to analytics platform in minutes
Automatically monitor new or updated deal events across HubSpot and Zapier by pulling key purchase fields. Send purchase events to your analytics measurement endpoint when deals update, deals close, or deals become paidβso you can filter qualifying deals, format measurement payloads, and post reliable purchase signals without manual handoffs.
How this automation delivers purchase events to analytics
When new CRM deals do not carry analytics identifiers, conversions can go missing and reporting gets inconsistent. This automation pulls qualifying deals from HubSpot, builds a purchase measurement payload, and posts it to your analytics endpointβso your team can trust conversion signals.
HubSpotor swap with your favorite app
2.Filter deals by purchase criteria
Integrate Filter by Zapier and automation logic to continue only for missing analytics identifiers or purchase-qualified deals.
Filter by Zapieror swap with your favorite app
3.Build analytics measurement payload
Integrate Formatter by Zapier and data mapping tools to create the analytics measurement JSON payload for each purchase event.
Formatter by Zapieror swap with your favorite app
4.Post payload to analytics endpoint
Integrate Webhooks by Zapier and API delivery tools to POST the formatted JSON to your analytics measurement endpoint.
Webhooks by Zapieror swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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