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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Webflow with Mixpanel - no code necessary. See how you can get setup in minutes.

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Help
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Webflow
Webflow logo
Webflow
1. Choose trigger event
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Mixpanel
Mixpanel logo
Mixpanel
2. Choose action
Webflow logo
1. Select the event
Setup
Test
Webflow logo
Webflow
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Submission" from Webflow.

Add your action

An action happens after the trigger—such as "Create or Update Profile" in Mixpanel.

You’re connected!

Zapier seamlessly connects Webflow and Mixpanel, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Webflow + Mixpanel integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Webflow and Mixpanel

How do I start integrating Webflow with Mixpanel?

To integrate Webflow with Mixpanel, you can begin by signing into both your Webflow and Mixpanel accounts. In Webflow, you'll need to access your dashboard, select the project you want to track, and then navigate to the 'Settings' tab. Here, you can input your Mixpanel project token within the 'Custom Code' section to enable data tracking.

What kind of actions can trigger events in Mixpanel from Webflow?

In Webflow, actions such as form submissions or page loads can trigger events in Mixpanel. You can set up these triggers using custom code placed in your Webflow project's settings so that any specific user interaction is recorded by Mixpanel for further analysis.

Can I track user interactions directly on my Webflow forms in Mixpanel?

Yes, you can track user interactions on your Webflow forms by embedding custom tracking code that sends form submission events directly to Mixpanel. This setup will allow you to capture detailed analytics about user behaviors and form engagement.

Is it possible to filter data in Mixpanel based on Webflow site pages?

Absolutely! Once you've integrated Webflow with Mixpanel, you can apply filters within Mixpanel's interface based on page URLs or specific page title filters. This capability enables detailed analysis of how different parts of your website are performing.

Do I need coding skills to integrate Webflow with Mixpanel?

While some basic understanding of coding is helpful for troubleshooting and customization, the initial integration between Webflow and Mixpanel primarily involves copying and pasting provided script snippets into designated areas within your project settings.

How often does data sync between Webflow and Mixpanel?

Data from your Webflow site usually syncs with Mixpanel in real-time as events occur. However, there might be slight delays depending on internet connectivity and server loads at both ends.

Can we customize which events are tracked during the integration setup?

Yes, during the integration setup between Webflow and Mixpanel, you have flexibility on determining which specific actions (like button clicks or form submissions) should be tracked by customizing the JavaScript snippet used for event tracking.

Practical ways you can use Webflow and Mixpanel

Track form submissions in Webflow with Mixpanel.

When a new form is submitted in Webflow, Zapier sends the event data to Mixpanel. This workflow helps business owners analyze user interactions captured from forms, gaining better insights into what customers need. It bridges the gap between website activity and user behavior trends to better inform strategy.

Business Owner
Try it
Analyze website activity in Mixpanel with Webflow data.

Trigger Mixpanel events whenever a new user action, such as a form submission, occurs on your Webflow website. This allows marketers to measure engagement levels and pinpoint successful call-to-actions. By leveraging this automation, marketers can track how the website's UX is affecting conversions.

Marketing & Marketing Ops
Sync Webflow form submissions to Mixpanel for sales analytics.

When potential customers submit forms on your Webflow page, Zapier sends this data to Mixpanel for deeper sales analysis. By automating this data sync, Sales Ops can evaluate lead gen channels, optimize outreach strategies, and improve the entire sales funnel.

Sales Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Help_text
    • Site
      Required
    • Form
      Required
    Trigger
    Instant
    Try It
    • Site
      Required
    Trigger
    Instant
    Try It
    • Site
      Required
    Trigger
    Instant
    Try It
    • Site
      Required
    • Collection
      Required
    • Is Draft
    Action
    Write
    • Site
      Required
    Trigger
    Instant
    Try It
    • Site
      Required
    Trigger
    Polling
    Try It
    • Site
      Required
    • Collection
      Required
    • Is Draft
    Action
    Write
    • Site
      Required
    • Order
      Required
    • Send Order Fulfilled Email
      Required
    Action
    Write

Learn how to automate Webflow on the Zapier blog

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About Webflow
Design and build professional websites with a CMS from scratch online with Webflow.
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About Mixpanel
Mixpanel provides product analytics for understanding user behavior in apps & websites. Build better products faster with instant insights.
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