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Connect Viral Loops and SendGrid to power AI-driven automation

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Zapier makes it easy to integrate Viral Loops with SendGrid - no code necessary. See how you can get setup in minutes.

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Viral Loops
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Viral Loops
1. Choose trigger event
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SendGrid
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SendGrid
2. Choose action
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1. Select the event
Setup
Test
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Viral Loops
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Conversion" from Viral Loops.

Add your action

An action happens after the trigger—such as "Send Email" in SendGrid.

You’re connected!

Zapier seamlessly connects Viral Loops and SendGrid, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Viral Loops triggers, actions, and search
    New Conversion

    Triggers when a participant from your campaign is converted. Available only for the Universal Referral, Milestone Referral, Online-to-Offline and Altruistic Referral templates.

    Trigger
    Instant
    Try It
  • Viral Loops triggers, actions, and search
    Milestone Reached

    Triggers when a participant reaches a milestone. Available for the Milestone Referral and Viral Loops for Shopify templates.

    Trigger
    Instant
    Try It
  • Viral Loops triggers, actions, and search
    New Referral Count

    Triggers when the referral count of a participant changes, eg. if they go from 5 referrals to 6. Available for all templates.

    Trigger
    Instant
    Try It
    • Email
      Required
    • First name
    • Last name
    • Referral code
    Action
    Write
  • Viral Loops triggers, actions, and search
    New Conversion Count

    Triggers when the conversion count of a participant changes, eg. if they go from 5 conversions to 6. Available only for the Milestone Referral, and Altruistic Referral templates.

    Trigger
    Instant
    Try It
  • Viral Loops triggers, actions, and search
    New Participant

    Triggers when a new participant is added to your campaign. Available in all templates.

    Trigger
    Instant
    Try It
  • Viral Loops triggers, actions, and search
    Reward Redeemed

    Triggers when a reward is redeemed via the Campaign Dashboard or the API. Available only for the Milestone Referral, Refer a Friend and Viral Loops for Shopify templates.

    Trigger
    Instant
    Try It
    • Email
      Required
    Action
    Write

For AI agents & developers

Use Viral Loops and SendGrid with AI agents and code

Beyond Zap workflows. Call Viral Loops and SendGrid actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Viral Loops and SendGrid actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

  • Add Participant
  • Send Email

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP
Typescript

Call from code with the Zapier SDK

Trigger Viral Loops and SendGrid actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* viral-loops / sendgrid action */ });
Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Connect Viral Loops and SendGrid to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate SendGrid on the Zapier blog

Make work flow with AI

Level up your Viral Loops to SendGrid integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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About Viral Loops
Viral Loops is a referral marketing platform for busy marketers and founders.
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About SendGrid
SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems
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