Integrate Sub-Zap by Zapier with Facebook Conversions (for Business admins) to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

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Zapier makes it easy to integrate Sub-Zap by Zapier with Facebook Conversions (for Business admins) - no code necessary. See how you can get setup in minutes.

Select a trigger from Sub-Zap by Zapier

A trigger is an event that starts your Zap and runs the workflow. For example, with Sub-Zap by Zapier, a trigger could be "Start a Sub-Zap."

A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Conversions (for Business admins)

An action is what takes place after the automation is triggered. For example, with Facebook Conversions (for Business admins), the action could be "Send Funnel Event."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Sub-Zap by Zapier to Facebook Conversions (for Business admins)

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Sub-Zap by Zapier to Facebook Conversions (for Business admins) integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Illustration of AI enhancing Zapier workflows with automation and app integrations.

Connect Sub-Zap by Zapier and Facebook Conversions (for Business admins) to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Sub-Zap by Zapier and Facebook Conversions (for Business admins) to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Input / Argument List
- Zap_id
Trigger
Instant
Try It
- Output / Return Values
- Zap_path_run_id
Action
Write
Send Lead Event
Publish lead events to Facebook
Action
Write
Send Purchase Event
Publish purchase events to Facebook
Action
Write

- Account
  Required
- Zap_id
- Parent_zap_directions
- Zap_path_run_id
Action
Write
Send Funnel Event
Publish Facebook lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Facebook
Action
Write

Learn how to automate Sub-Zap by Zapier on the Zapier blog

Learn how to automate Facebook Conversions (for Business admins) on the Zapier blog

About Sub-Zap by Zapier

Build reusable Zap components and systems by building and calling "Sub-Zaps".

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About Facebook Conversions (for Business admins)

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.