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Facebook Lead Ads
Ads & Conversion, Facebook
HubSpot
Marketing Automation
Shopify
eCommerce
Typeform
Forms & Surveys
Amazon Seller Central
Amazon, eCommerce
ActiveCampaign
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
HubSpot
Marketing Automation
Shopify
eCommerce
Typeform
Forms & Surveys
Amazon Seller Central
Amazon, eCommerce
ActiveCampaign
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
Unbounce
Forms & Surveys
Pipedrive
CRM (Customer Relationship Management)
Facebook Lead Ads
Ads & Conversion, Facebook
Join millions worldwide who automate their work using Zapier
Launch your first automated workflow
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Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Send Funnel Event
Publish Facebook lead updates from your funnel.
ActionWrite - Send Other Event
Publish other events to Facebook
ActionWrite
- Send Lead Event
Publish lead events to Facebook
ActionWrite - Send Purchase Event
Publish purchase events to Facebook
ActionWrite
For builders
Let your AI safely access Facebook Conversions (for Business admins)
Go beyond Zap workflows. Install Zapier in your AI to call Facebook Conversions (for Business admins) actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.
No code
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Act in Facebook Conversions (for Business admins) from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.
Example actions on this page
Works with
Claude · ChatGPT · Cursor · Any MCP-compatible AI
Code
Open the SDK docsWork in code with the Zapier SDK
Expose Facebook Conversions (for Business admins) actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().
Install
npm install @zapier/zapier-sdk npm install -D @zapier/zapier-sdk-cli zapier-sdk login # create a Facebook Conversions (for Business admins) connection @ https://zapier.com/app/assets/connections
Run an action
// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";
const zapier = createZapierSdk();
const { data: connection } = await zapier.findFirstConnection({ app: "facebook-conversions-business", owner: "me" });
await zapier.runAction({
app: 'facebook-conversions-business',
action: 'send_funnel_event',
connection: connection.id,
input: {
{inputKeyValuePairs}
},
});Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.
Facebook Conversions (for Business admins) Help & Support
Common issues
About Facebook Conversions (for Business admins)
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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