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How Zapier works

Zapier makes it easy to integrate Shopify with SMTP by Zapier - no code necessary. See how you can get setup in minutes.

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Shopify
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Shopify
1. Choose trigger event
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SMTP by Zapier
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SMTP by Zapier
2. Choose action
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1. Select the event
Setup
Test
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Shopify
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Blog" from Shopify.

Add your action

An action happens after the trigger—such as "Send Email" in SMTP by Zapier.

You’re connected!

Zapier seamlessly connects Shopify and SMTP by Zapier, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Shopify triggers, actions, and search
    New Blog

    Triggers when a new blog is added to your Shopify store.

    Trigger
    Polling
    Try It
    • Risk level
    Trigger
    Polling
    Try It
  • Shopify triggers, actions, and search
    New Cancelled Order

    Triggers whenever an order is cancelled (with line item support).

    Trigger
    Instant
    Try It
  • Shopify triggers, actions, and search
    New Customer

    Triggers when a new customer is added to your Shopify account.

    Trigger
    Instant
    Try It
    • Blog
      Required
    • Blog Entry Status
    Trigger
    Polling
    Try It
    • Abandoned cart age (hours)
      Required
    Trigger
    Polling
    Try It
  • Shopify triggers, actions, and search
    New Company

    Triggers when a new company is created.

    Trigger
    Instant
    Try It
  • Shopify triggers, actions, and search
    New Draft Order

    Triggers when a new draft order is created.

    Trigger
    Instant
    Try It

For AI agents & developers

Use Shopify and SMTP by Zapier with AI agents and code

Beyond Zap workflows. Call Shopify and SMTP by Zapier actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Shopify and SMTP by Zapier actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

  • Add Line Item to Order
  • Send Email

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP
Typescript

Call from code with the Zapier SDK

Trigger Shopify and SMTP by Zapier actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* shopify / smtp action */ });
Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Shopify and SMTP by Zapier to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate Shopify on the Zapier blog

Make work flow with AI

Level up your Shopify to SMTP by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Frequently Asked Questions about Shopify + SMTP by Zapier integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Shopify and SMTP by Zapier

How do I set up a Zap to send an email via SMTP when a new order is placed in Shopify?

To set up this Zap, first connect your Shopify account and select the 'New Order' trigger. Then, choose SMTP by Zapier as the action app and select the 'Send Email' action. You'll need to enter the SMTP server details, including the server address, port, username, and password. Complete the setup by customizing the email content that will be sent each time a new order is placed in your Shopify store.

Can I send transactional emails through SMTP by Zapier when a customer updates their information in Shopify?

Yes, you can set up this workflow using our platform. You'll need to use 'Customer Updated' as the trigger in Shopify. Then, choose SMTP by Zapier to create an action that sends an email. Ensure you have all necessary details from your SMTP server for configuring this action.

What are some common triggers available from Shopify when using it with SMTP by Zapier?

Common triggers include 'New Order,' 'Order Paid,' 'New Customer,' 'Customer Updated,' and 'Order Fulfilled.' Each of these can initiate an email sent through SMTP based on how you configure your Zap.

What information do I need from my SMTP provider to use their services with our platform?

To configure an SMTP service in our platform, you'll need your SMTP server address, port number, and login credentials, which typically include a username and password. You'll enter these details when setting up your action event in the Zap.

How can I ensure that my emails are personalized for each recipient when connecting Shopify with SMTP via Zapier?

We offer options for dynamic fields where you can personalize emails within your template by inserting data like customer names or order details directly from Shopify into your email content configured within the action step of your Zap.

Does integrating Shopify with SMTP through our application support attachments in emails?

Yes, our integration allows you to add attachments to emails sent via SMTP by including file URLs from triggering events like new orders or fulfilled orders in Shopify. You can configure this while setting up the email content in your Zap's action steps.

Are there any limitations on the number of emails sent through our integrated setup between Shopify and SMTP?

Email volume limitations depend on both our platform's plan limits and any restrictions imposed by your selected SMTP provider. It's important to consult both sources when planning high-volume email campaigns triggered by events in Shopify.

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About Shopify
Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.
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About SMTP by Zapier
SMTP stands for Simple Mail Transfer Protocol, which is an Internet standard for email transmission available in Microsoft, Google and Yahoo! products among millions of mail servers worldwide. Check our IMAP service as well!
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