• Marketo logoMarketo logo
  • Google Analytics logoGoogle Analytics logo

Marketo + Google Analytics Integrations

How to connect Marketo + Google Analytics

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  • Marketo triggers, actions, and search
    New Lead
    Triggers when a new lead is created.
    Trigger
    Scheduled
  • Marketo triggers, actions, and search
    Add Lead to List
    Adds a lead to a list.
    Action
    Write
  • Marketo triggers, actions, and search
    Create or Update Lead
    Creates or Updates a lead.
    Action
    Write
  • Marketo triggers, actions, and search
    Find Lead
    Finds a lead whose e-mail address matches the search criteria.
    Action
    Search
  • Marketo triggers, actions, and search
    Find or Create Lead
    Find or Create Lead
    Action
    Search or write
  • Google Analytics triggers, actions, and search
    New Goals
    Triggered when a new goals is added.
    Trigger
    Scheduled
  • Google Analytics triggers, actions, and search
    Create a Measurement
    Send a measurement of an event to Google Analytics.
    Action
    Write
  • Google Analytics triggers, actions, and search
    Run Report
    Runs a report and returns the analytics data.
    Action
    Write
  • Google Analytics

    Updates existing goals.

    Scheduled

    Action

  • Google Analytics

    Finds a specific goal.

    Scheduled

    Action

How Marketo + Google Analytics Integrations Work

  1. Step 1: Authenticate Marketo and Google Analytics.
    30 seconds
  2. Step 2: Pick one of the apps as a trigger, which will kick off your automation.
    15 seconds
  3. Step 3: Choose a resulting action from the other app.
    15 seconds
  4. Step 4: Select the data you want to send from one app to the other.
    2 minutes
  5. That’s it! More time to work on other things.

Google Analytics Tutorials

marketo logo
marketo logo

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

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About Google Analytics

Google Analytics is an industry standard freemium web and mobile analytics package.
Learn more

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