Google Analytics 4 + Marketo

Google Analytics 4 + Marketo integrations

Send Google Analytics 4 measurement events each time new Marketo form submissions occur

Stay a step ahead in your digital marketing game with this efficient workflow. As soon as a new form is submitted in Marketo, immediate measurements are dispatched to your application in Google Analytics 4. This seamless process compacts your tasks while enhancing your ability to track marketing performance and visitor behavior promptly. Let this workflow handle the routine, leaving you more time to strategize your next big marketing win.

When this happens...
New Form SubmissionTriggers when a new form is submitted.
TriggerPolling
automatically do this!
Send Measurement Events for an ApplicationSend Measurement Events for given application.
ActionWrite

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More things you can do with Marketo and Google Analytics 4

Discover other triggers and actions you can use with Marketo and Google Analytics 4

- Form
Trigger
Polling
Try It
New Program
Triggers when a new program is created.
Trigger
Polling
Try It
- List
- Additional Fields
Trigger
Polling
Try It
- External Company ID
  Required
Action
Write
- Folder
  Required
- Name
  Required
- Program Description
- Program type
  Required
- Channel
  Required
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write

- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail Address
  Required
- Additional fields to retrieve
Action
Search

- Company Name
  Required
- External Company ID
  Required
Action
Search or write
New Conversion Event
Triggers when a new conversion event is created.
Trigger
Polling
Try It
- Measurement Display Name
  Required
Action
Write
Send Measurement Events for an Application
Send Measurement Events for given application.
Action
Write
Find Conversion
Finds a conversion based on id.
Action
Search

- List
- Additional Fields
Trigger
Polling
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
  Required
- Lead
  Required
Action
Write
- Partition
Action
Write
- Program
  Required
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company Name
  Required
Action
Search
- Field to search
  Required
- Search value
  Required
- Additional fields to retrieve
Action
Search
- E-Mail Address
  Required
- Additional fields to retrieve
- Partition
Action
Search or write
- Event Name
  Required
Action
Write
- Report Start Date
  Required
- Report End Date
  Required
- Date Name
  Required
- Dimension
- Comparison
- Match type
- Value
- Metric
- Comparison
- Operation
- Value
- Offset
- Limit
- Currency
- Keep empty rows
- Return property quota
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

About Google Analytics 4

Google Analytics 4 is a powerful web analytics platform that provides businesses with deep insights into user behavior and website performance.

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About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

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