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HubSpot
HubSpot
1. Choose trigger event
Shopify
Shopify
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Add Line Item to Order" in Shopify.
You’re connected!
Zapier seamlessly connects HubSpot and Shopify, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Order
Required
Parent Transaction
Required
Amount
Currency
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name
Required
ExternalId
A note about the company
Company_contact
Contact Email
Contact First Name
Contact Last Name
Contact Phone
Contact Title
Contact_locale
Location
Billing same as shipping address?
Company_shippingAddress
Shipping Address Line 1
Shipping Address Line 2
Shipping Address City
Shipping Address Country Code
Shipping_firstName
Shipping_lastName
Shipping Address Phone
Shipping Address Recipient
Shipping Address Zip
Shipping Address Zone Code
Location External ID
Location_locale
Location_name
Location_note
Location_phone
TaxRegistrationId
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
Product
Product Variant
Product Quantity
Required
Product Title
Product Price
Weight in Grams
Note
Discount - Type
Discount - Amount
Discount - Title
Discount - Description
Custom Attributes
Tags
ShippingAddressInstructions
Shipping Address - First name
Shipping Address - Last name
Shipping Address - Company
Shipping Address - Phone
Shipping Address - Address
Shipping Address - Address con't
Shipping Address - City
Shipping Address - State/Province/Region
Shipping Address - Postal/Zip code
Shipping Address - Country
BillingAddressInstructions
Billing Address - First name
Billing Address - Last name
Billing Address - Company
Billing Address - Phone
Billing Address - Address
Billing Address - Address con't
Billing Address - City
Billing Address - State/Province/Region
Billing Address - Postal/Zip code
Billing Address - Country
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Add New Image - File
Add New Image - Alt Text
Choose Existing Image
Price
Compare-at Price
Charge Tax On This Variant?
Cost Per Item
SKU (Stock Keeping Unit)
Barcode (ISBN, UPC, GTIN, etc.)
Track Quantity?
Continue Selling When Out of Stock?
This Is a Physical Product
Weight
Weight Unit
Country/Region of Origin
Harmonized System (HS) code
Position
Requires Components
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Adjust or Set quantity?
Required
The name of quantities to be changed
Required
The reason for the quantity changes
Required
Location
Required
Product
Product Variant
Required
Quantity to Set or Adjust
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email
Product
Product variant
SKU
Product quantity
Product title
Product price
Currency
Weight in grams
Requires shipping
Price
Currency
Rate
Title
Note
Discount - Type
Discount - Amount
Discount - Code
Discount - Currency
Additional details
Tags
Buyer accepts marketing?
Shipping_address_instructions
Shipping address - First name
Shipping address - Last name
Shipping address - Company
Shipping address - Phone
Shipping address - Address
Shipping address - Address con't
Shipping address - City
Shipping address - Country
Shipping address - Country code
Shipping address - State/Province/Region
Shipping address - State/Province/Region code
Shipping address - Postal/Zip code
Billing_address_instructions
Billing address - First name
Billing address - Last name
Billing address - Company
Billing address - Phone
Billing address - Address
Billing address - Address con't
Billing address - City
Billing address - Country
Billing address - Country code
Billing address - State/Province/Region
Billing address - State/Province/Region code
Billing address - Postal/Zip code
Send_receipt
Send_fulfillment_receipt
Inventory behaviour
Financial status
Fulfillment status
Code
Title
Price
Currency
Source
Source name
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Channel ID
Required
Publish Date
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product
Required
Tags
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Inventory Item
Required
Unit Cost
Track Inventory
SKU
Requires Shipping
Country of Origin
Province/State of Origin
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product
Required
Product Variant
Required
Price
Compare at Price
SKU
Barcode
Is taxable?
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Query - Name
Query - Confirmation Number
Query - Email
Query - Customer ID
Query - Location ID
Query - SKU
Query - Order ID
Sort Key
Reverse results
Raw query
Action
This is an event a Zap performs.
Search
Find existing data in your app
Order ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Order_id
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Ids
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product Variant Titles
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product
Required
Product Variant Title
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Copy
Product Title or Handle
Required
Product_type
Vendor
Product Status
Product Description
Tags
Collection ID
Handle
Note
First Product Option
Values for First Product Option
Second Product Option
Values for Second Product Option
Third Product Option
Values for Third Product Option
Category
Alt Text
Media Content Type
Original Source
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use HubSpot and Shopify with AI agents and code
Beyond Zap workflows. Call HubSpot and Shopify actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Shopify actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Add Line Item to Order
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use HubSpot and Shopify
Update HubSpot contacts for new customers
When a new customer is added to Shopify, Zapier automatically creates or updates the corresponding contact in HubSpot. This streamlines your CRM by ensuring customer details are consistent across platforms, saving time and improving customer relationship management.
Whenever a product inventory quantity is updated in Shopify, Zapier logs the data into HubSpot. This ensures inventory changes are tracked and accessible across your CRM and sales tools, promoting better team alignment and operational efficiency.
Every time a new paid order comes in on Shopify, Zapier adds the corresponding customer to a specific HubSpot marketing list. This helps the marketing team stay engaged with paying customers and target upselling or retention campaigns effectively.
Level up your HubSpot to Shopify integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Shopify integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Shopify
What kind of data can be synchronized between HubSpot and Shopify?
We can facilitate the synchronization of customer data, orders, and product information between HubSpot and Shopify. This includes details like contact information, purchase history, and inventory levels.
How does the integration handle new customers in Shopify?
When a new customer is added to Shopify, their information can trigger an action in HubSpot to create or update a contact profile, ensuring your CRM is always up-to-date.
Is it possible to track abandoned carts with this integration?
Yes, our integration allows you to trigger a workflow in HubSpot whenever a cart is abandoned in Shopify. This helps in automating follow-up emails and recovering potential sales.
Can we automate marketing campaigns based on Shopify purchases?
Certainly! We can set up triggers for specific purchase events from Shopify that activate relevant marketing campaigns in HubSpot, such as sending thank you emails or suggesting related products.
Does the integration support syncing discount codes between platforms?
Currently, discount codes aren't directly synced between HubSpot and Shopify. However, you can create workflows that reference discount activities triggered from either platform.
Can I manage inventory changes across HubSpot and Shopify using this integration?
We can configure triggers that alert you when inventory levels change in Shopify, allowing for automated updates or notifications within HubSpot to keep teams informed.
How real-time are the updates between Shopify and HubSpot?
Updates between Minecraft Earth and other systems occur almost immediately due to our robust trigger-action mechanism, ensuring your data remains current.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.