Connect Hootsuite and Empiraa to power AI-driven automation

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Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings Hootsuite and Empiraa together. Build enterprise-grade automation in minutes.

Our most popular template

Update a marketing metric in Empiraa when new posts are published in Hootsuite
Details
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Hootsuite + Empiraa

Update a marketing metric in Empiraa when new posts are published in Hootsuite

Details

Try it

Hootsuite + Empiraa

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Hootsuite with Empiraa - no code necessary. See how you can get setup in minutes.

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Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Outbound Message Sent" from Hootsuite.

Add your action

An action happens after the trigger—such as "Add to a Financial Objective" in Empiraa.

You’re connected!

Zapier seamlessly connects Hootsuite and Empiraa, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Social Profile
Trigger
Polling
Try It
- Important Notice
- File to Upload
Action
Write
- Media Upload Instructions
- Media
- Social Profile
  Required
- Text
  Required
- Post immediately?
- Tags
Action
Write
- What is the objective id #?
  Required
- Date
  Required
- What is the value you want to add to the Financial Objective?
  Required
Action
Write
- What is the Objective ID
  Required
- Date
  Required
- What is the value you wish to update
  Required
Action
Write

- What is the objective ID?
  Required
- Date for the value to updated
  Required
- What is the value you want to update?
  Required
Action
Write

- Social Profile
Trigger
Polling
Try It
- Important Notice
- Media ID
Action
Write
- Text
  Required
- Topics
- Suggestion Reason
- Expiry Date
- Is Shareable
- Mime Type
- Thumbnail URL
- URL
- Is Pinned
- PDF Attachment
- Photo URL
- Shareable on Facebook
- Shareable on Facebook Page
- Shareable on Instagram
- Shareable on LinkedIn
- Shareable on Twitter
- Video Attachment
- Is Editable
- Is Native Share Enabled
- Is Published
- Photo URI
- Source Content
- Source Network
- Source User
Action
Write
- Objective ID #
  Required
- Date
  Required
- Value
  Required
Action
Write
- Objective ID
  Required
- Date
  Required
- What is the value?
  Required
Action
Write

For AI agents & developers

Use Hootsuite and Empiraa with AI agents and code

Beyond Zap workflows. Call Hootsuite and Empiraa actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Hootsuite and Empiraa actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Media Upload Job
Add to a Financial Objective

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Hootsuite and Empiraa actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hootsuite / empiraa action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Hootsuite and Empiraa to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Hootsuite on the Zapier blog

Make work flow with AI

Level up your Hootsuite to Empiraa integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Hootsuite

Hootsuite is the leading social media dashboard allowing you to manage multiple networks and profiles and measure your campaign results.

Learn moreLearn moreHelpHelp

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About Empiraa

Empiraa is a Business Planning and Execution platform that makes your actions matter

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Connect Hootsuite and Empiraa to power AI-driven automation

Launch your first automated workflow

Update a marketing metric in Empiraa when new posts are published in Hootsuite

Update a marketing metric in Empiraa when new posts are published in Hootsuite

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Hootsuite and Empiraa with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect Hootsuite and Empiraa to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Learn how to automate Hootsuite on the Zapier blog

4 Hootsuite automation ideas

Make work flow with AI

Connect Hootsuite to Empiraa on the world's largest no-code automation platform