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Zapier makes it easy to integrate Google Business Profile with HubSpot - no code necessary. See how you can get setup in minutes.
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Google Business Profile
Google Business Profile
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Google Business Profile
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Google Business Profile and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Halt my task if contact is already a member of the list
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Company
Creates a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Associations
Creates associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Halt task if any associations error occurred
Engagement Type
Required
Assigned To
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Social Media Channel
Required
Message Content
Required
When
Save as draft
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Name
Required
Company
Contact
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Delete CRM Object
Deletes a CRM object from HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Company ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Line_item
Creates a Line_item in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Contact Email Address
Required
Event ID
Required
Contact Value
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Contact
Required
Halt my task if contact wasn't a member of the list
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Ticket
Creates a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Contact
Update a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Line_item
Update a Line_item in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Product
Update a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Folder
Required
Filename
Required
Access level
Required
File
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Find Associations
Find associations between objects.
Action
This is an event a Zap performs.
Search
Find existing data in your app
Object Type
Required
Pipeline Id
Required
Stage Id
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Business Profile and HubSpot with AI agents and code
Beyond Zap workflows. Call Google Business Profile and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Business Profile and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Post
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Business Profile and HubSpot
Manage customer reviews decisions in CRM
When a new review is created in Google Business Profile, Zapier automatically creates a new contact in HubSpot, allowing Business Owners to organize and track customer interactions and streamline responses from a centralized CRM.
When a new review is created in Google Business Profile, Zapier can log the review into a centralized system like HubSpot for tracking, monitoring, or automation uses, making it easier for IT to oversee system integrations and centralize data flows.
When a new post is created in Google Business Profile, Zapier can create an engagement in HubSpot, ensuring Marketing teams can keep all messaging initiatives in sync across platforms while tracking performance centrally.
Learn how to automate Google Business Profile on the Zapier blog
Learn how to automate HubSpot on the Zapier blog
Make work flow with AI
Level up your Google Business Profile to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Business Profile + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and HubSpot
How do I connect my Google Business Profile with HubSpot?
To integrate your Google Business Profile with HubSpot, you'll need to use a third-party integration tool like ours. You'll start by selecting Google Business Profile and HubSpot as the two apps you want to connect. Follow the prompts to authenticate both accounts, granting necessary permissions to enable data flow between them.
What triggers are available when connecting Google Business Profile with HubSpot?
When integrating Google Business Profile with HubSpot through our platform, you can set up triggers such as new reviews received on your business profile or changes in business information like hours or phone number updates. These triggers enable automatic actions within HubSpot based on real-time events from your business profile.
Can I automate actions in HubSpot based on my Google Business Profile activities?
Yes, our integration allows you to automate several actions in HubSpot based on your Google Business Profile activities. For example, each time a new review is received on Google, an entry can automatically be created or updated in your CRM system within HubSpot. This seamless process helps maintain up-to-date records.
Will changes made in Google Business Profile reflect in HubSpot immediately?
Changes made in your Google Business Profile can be set up to reflect almost immediately within HubSpot, depending on the trigger configurations. Our platform facilitates near real-time updates so that any change like a new review or updated contact information is quickly captured and processed into HubSpot.
Is there a limit to the number of profiles I can integrate with HubSpot?
Our integration supports multiple profiles, but specific limits may depend on the pricing plan selected for our services. It's advisable to check the details of your plan or connect with support for clarification regarding any limitations or additional charges that might apply.
What data can be shared between Google Business Profile and HubSpot?
The types of data commonly shared include customer reviews, business information updates like hours and phone numbers, and customer interaction metrics from your Google Business Profile. By connecting these aspects with your CRM data in HubSpot, you create a comprehensive view of how customers interact through different channels.
Do I have control over what gets shared between the two platforms?
Absolutely! With our integration tool, you have full control over what data elements are shared between Google Business Profile and HubSpot. You can define precise rules and map specific fields and criteria for synchronization according to your business needs.
About Google Business Profile
Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.
