Connect ActiveCampaign and Google Forms to power AI-driven automation

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Launch your first automated workflow

Start with a template that brings ActiveCampaign and Google Forms together. Build enterprise-grade automation in minutes.

Our most popular template

Create ActiveCampaign subscribers from new Google Forms responses
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Google Forms + ActiveCampaign
Create or update ActiveCampaign contacts from new responses in Google Forms
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Google Forms + ActiveCampaign
Add contacts to ActiveCampaign automations from new Google Forms responses
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Google Forms + ActiveCampaign
Add or remove tags from contacts in ActiveCampaign for new Google Forms responses
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Google Forms + ActiveCampaign
Create ActiveCampaign deals from new Google Forms responses
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Google Forms + ActiveCampaign
Update deals on ActiveCampaign from newly-updated Google Forms responses
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Google Forms + ActiveCampaign

Create ActiveCampaign subscribers from new Google Forms responses

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Google Forms + ActiveCampaign

Create or update ActiveCampaign contacts from new responses in Google Forms

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Google Forms + ActiveCampaign

Add contacts to ActiveCampaign automations from new Google Forms responses

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Google Forms + ActiveCampaign

Add or remove tags from contacts in ActiveCampaign for new Google Forms responses

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Google Forms + ActiveCampaign

Create ActiveCampaign deals from new Google Forms responses

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Google Forms + ActiveCampaign

Update deals on ActiveCampaign from newly-updated Google Forms responses

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Google Forms + ActiveCampaign

Update ActiveCampaign contacts with newly-updated Google Forms responses
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Google Forms + ActiveCampaign
Add contacts to ActiveCampaign automations with new responses in Google Forms
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Google Forms + ActiveCampaign

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate ActiveCampaign with Google Forms - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.

Add your action

An action happens after the trigger—such as "API Request (Beta)" in Google Forms.

You’re connected!

Zapier seamlessly connects ActiveCampaign and Google Forms, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Custom Object
  Required
- Trigger Events
  Required
Trigger
Instant
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- Task Type (Optional)
Trigger
Instant
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Contact Joined Inbound WhatsApp Messaging Flow
Triggers when a contact sends a message that starts an inbound WhatsApp messaging flow.
Trigger
Instant
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New Automation Webhook
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Trigger
Instant
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- List
  Required
Trigger
Instant
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- List
  Required
Trigger
Instant
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- List (Deprecated)
Trigger
Instant
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New Deal Note
Triggers when a new deal note is created.
Trigger
Instant
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New Deal Added or Updated
Triggers when a new deal is created or existing deal is updated.
Trigger
Instant
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- List
  Required
- Importer_note
Trigger
Instant
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- List
- Skip Unsubscribe Events
- Importer_note
Trigger
Instant
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- Name
  Required
- Website
- Owner
Action
Write
- Account ID
- Name
  Required
- Update Only
  Required
- Account Owner
- Website
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
Action
Write
- Automation
  Required
- Automation Run
  Required
- Contact ID
  Required
Action
Write
- Contact ID
  Required
- Account ID
  Required
- Job Title
Action
Write
- Contact ID
- Contact Email
- Action
  Required
- Existing Tags
- Tags
Action
Write
- Custom Object
  Required
- Record ID
- External ID
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account ID
- Contact ID
- Description
Action
Write
- Task ID
- Title
- Deal ID
  Required
- Note
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- WhatsApp Phone Number
  Required
- Flow to start
  Required
- First Name
- Last Name
- Email
- External URL
- Custom properties
Action
Write
- Event Key
  Required
- Event Account ID
  Required
- Event Name
  Required
- Event Value
- Contact Email Address
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- ID
- Email Address
- Phone Number
Action
Search
- Deal Title
- Contact Email
Action
Search
- Deal Task Title
  Required
- Deal ID
Action
Search
- Template Name
Action
Search
- Form
  Required
Trigger
Instant
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- Custom Object
  Required
Trigger
Instant
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Contact Completed WhatsApp Messaging Flow
Triggers when a contact completes a WhatsApp messaging flow.
Trigger
Instant
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New or Updated Account
Triggers when a new account is added or an existing account's details are updated.
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It
- Task type
Trigger
Instant
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New Deal Task
Triggers when a new deal task is created.
Trigger
Instant
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- Importer_note
Trigger
Instant
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- List
  Required
Trigger
Instant
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- Event
  Required
- Tag
Trigger
Instant
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- Account ID
  Required
- Name
- Website
Action
Write
- List
- ID
- Email Address
- First Name
- Last Name
- Full Name
- Phone Number
- Tags
- Organization Name
- Job Title
Action
Write
- Automation
  Required
- Subscriber Email
  Required
Action
Write
- Email Message
  Required
- List
  Required
- Campaign Name
  Required
Action
Write
- Contact ID
  Required
- List ID
  Required
- Note
  Required
Action
Write
- Task ID
- Title
- Contact ID
  Required
- Note
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Contact ID
  Required
- Deal ID
  Required
- Role
Action
Write
- Deal
  Required
- Note
  Required
Action
Write
- Deal
  Required
- Title
- Value
- Currency
- Owner
- Pipeline
- Stage
- Account ID
- Contact ID
- Status
- Description
Action
Write
- Action
  Required
- List ID
  Required
- Contact ID
- Email Address
Action
Write
- WhatsApp Phone Number
  Required
- WhatsApp Template to send
  Required
Action
Write
- Name
  Required
Action
Search
- Contact Task Title
  Required
- Contact ID
Action
Search
- Title
- Contact Email
Action
Search
- Email
  Required
Action
Search
- Form
  Required
Trigger
Instant
Try It
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

For AI agents & developers

Use ActiveCampaign and Google Forms with AI agents and code

Beyond Zap workflows. Call ActiveCampaign and Google Forms actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose ActiveCampaign and Google Forms actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Account
API Request (Beta)

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger ActiveCampaign and Google Forms actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* activecampaign / google-forms action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect ActiveCampaign and Google Forms to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate Google Forms on the Zapier blog

Make work flow with AI

Level up your ActiveCampaign to Google Forms integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about ActiveCampaign + Google Forms integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Google Forms

How do I integrate ActiveCampaign with Google Forms?

To integrate ActiveCampaign with Google Forms, you can use our automation platform to set up a workflow. Typically, when a new Google Form response is submitted, it triggers an action to create or update a contact in ActiveCampaign with the form data.

What triggers are available for Google Forms in this integration?

The primary trigger for Google Forms in this integration is when a new response is received. This acts as the starting point for your workflow, allowing us to execute subsequent actions such as adding or updating contacts in ActiveCampaign.

Can I customize the data that gets sent from Google Forms to ActiveCampaign?

Yes, you can map specific form fields from Google Forms to corresponding contact fields in ActiveCampaign. Our platform allows you to define which form data points should be captured and how they are aligned with your contact records.

How can I manage duplicate contacts when integrating ActiveCampaign with Google Forms?

During integration setup, you can configure the workflow to check for existing contacts based on email addresses before creating a new one. If a matching address exists, we update the contact rather than creating duplicate entries.

Is it possible to trigger different actions based on certain field responses in Google Forms?

Yes, our platform allows conditional workflows where different actions can be triggered based on specific form responses. For instance, seizing different campaign lists or tags in ActiveCampaign depending on how responders answer certain questions in your form.

Can I track the submission time from Google Forms in ActiveCampaign?

Absolutely! The submission timestamp from Google Forms can be included as part of the data sent over to ActiveCampaign, enabling you to keep track of when each response was submitted and automate further actions if needed.

What if changes occur on my existing form fields after setting up the integration? Does it affect my workflow?

If there are changes to your existing form fields after setting up the integration, you'll need to revisit and update your field mapping settings. Doing so ensures that all intended data continues flowing correctly between Google Forms and ActiveCampaign.

About ActiveCampaign

ActiveCampaign is an autonomous marketing platform built to transform how marketers, agencies, and business owners work.

Learn moreLearn moreHelpHelp

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About Google Forms

Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!

Learn moreLearn moreHelpHelp

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App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect ActiveCampaign and Google Forms to power AI-driven automation

Launch your first automated workflow

Create ActiveCampaign subscribers from new Google Forms responses

Create or update ActiveCampaign contacts from new responses in Google Forms

Add contacts to ActiveCampaign automations from new Google Forms responses

Add or remove tags from contacts in ActiveCampaign for new Google Forms responses

Create ActiveCampaign deals from new Google Forms responses

Update deals on ActiveCampaign from newly-updated Google Forms responses

Create ActiveCampaign subscribers from new Google Forms responses

Create or update ActiveCampaign contacts from new responses in Google Forms

Add contacts to ActiveCampaign automations from new Google Forms responses

Add or remove tags from contacts in ActiveCampaign for new Google Forms responses

Create ActiveCampaign deals from new Google Forms responses

Update deals on ActiveCampaign from newly-updated Google Forms responses

Update ActiveCampaign contacts with newly-updated Google Forms responses

Add contacts to ActiveCampaign automations with new responses in Google Forms

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use ActiveCampaign and Google Forms with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect ActiveCampaign and Google Forms to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Learn how to automate ActiveCampaign on the Zapier blog

5 popular ways to use Zapier's ActiveCampaign integration

How to add or update ActiveCampaign contacts for new WooCommerce orders

Learn how to automate Google Forms on the Zapier blog

How to analyze form responses with AI

Google Forms to Google Sheets: How to automatically update inventory

5 popular Google Forms automation workflows

Make work flow with AI

Frequently Asked Questions about ActiveCampaign + Google Forms integrations

Connect ActiveCampaign to Google Forms on the world's largest no-code automation platform