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Zapier makes it easy to integrate Google Business Profile with Pickaxe - no code necessary. See how you can get setup in minutes.
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Google Business Profile
Google Business Profile
1. Choose trigger event
Pickaxe
Pickaxe
2. Choose action
1. Select the event
Setup
Test
Google Business Profile
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.
Add your action
An action happens after the trigger—such as "Assign Access Group Links" in Pickaxe.
You’re connected!
Zapier seamlessly connects Google Business Profile and Pickaxe, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Studio
Required
Access Group Type
Required
Name
Description
Image URL
Display Name
Display Description
Usage Limit
Limit Interval
CTA Button Text
Display Image
Archived
Limit Message
Limit CTA
Limit Link
Target Access Groups
CTA Is Button
Allows Buying More Uses
Upgrade To Another Group
Links To Custom URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
Pickaxe
Required
Deployment Type
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Delete Access Group
Delete an access group, or reassign links and users before deleting it.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
User Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
Access Group
User Emails
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Preview Delete Access Group
Preview the impact of deleting an access group.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
Access Group
Required
Name
Description
Image URL
Display Name
Display Description
Usage Limit
Limit Interval
CTA Button Text
Display Image
Archived
Limit Message
Limit CTA
Limit Link
Target Access Groups
CTA Is Button
Allows Buying More Uses
Upgrade To Another Group
Links To Custom URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
Document
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Studio
Required
User Email
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Studio
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Location
Required
Summary
Required
Topic Type
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Assign Access Group Links
Assign access groups to deployments or portals, or assign resources to an access group.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
Documents
Required
Pickaxe
Required
User Email
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
Document name
Required
Website to scrape
Raw content
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
User Email
Required
Studio Products
User Password
User Name
User Image
User IP Address
Is Email Verified
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
Document
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
Document
Required
Pickaxe
Required
User Email
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
User Email
Required
Products
User Password
User Name
User Image URL
IP Address
Email Verified
User Summary
Current Uses
Extra Uses
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Access Group Links
Remove access groups from deployments or portals, or remove resources from an access group.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Studio
Required
Access Group
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Pickaxe
Required
Last Days
Action
This is an event a Zap performs.
Search
Find existing data in your app
Studio
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Studio
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Google Business Profile and Pickaxe with AI agents and code
Beyond Zap workflows. Call Google Business Profile and Pickaxe actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Business Profile and Pickaxe actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Post
Assign Access Group Links
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Connect Google Business Profile and Pickaxe to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate Google Business Profile on the Zapier blog
Make work flow with AI
Level up your Google Business Profile to Pickaxe integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.