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Zapier makes it easy to integrate Google Ads with Mailchimp - no code necessary. See how you can get setup in minutes.
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Google Ads
Google Ads
1. Choose trigger event
Mailchimp
Mailchimp
2. Choose action
1. Select the event
Setup
Test
Google Ads
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Campaign" from Google Ads.
Add your action
An action happens after the trigger—such as "Archive Subscriber" in Mailchimp.
You’re connected!
Zapier seamlessly connects Google Ads and Mailchimp, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Campaign
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Tag name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name
Required
Company
Required
Address1
Required
Address2
City
Required
State
Required
Zip
Required
Country
Required
Phone
Permission_reminder
Required
Email_type_option
Required
From_name
Required
From_email
Required
Subject
Required
Language
Required
Notify_on_subscribe
Notify_on_unsubscribe
Double_optin
Marketing_permissions
Use_archive_bar
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Email Address
Required
Deletion_info
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Tag
Required
Email Address
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Audience
Required
Email Address
Required
Note
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Store
Required
Email Address
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Search
Required
Audience
Action
This is an event a Zap performs.
Search
Find existing data in your app
Audience
Required
Tag name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Ads and Mailchimp with AI agents and code
Beyond Zap workflows. Call Google Ads and Mailchimp actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Ads and Mailchimp actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Add Contact to Customer List With Email
Archive Subscriber
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Ads and Mailchimp
Add new Google Ads leads to Mailchimp audience.
When a new lead comes through a Google Ads Lead Form Extension, Zapier adds that lead's contact information to a designated Mailchimp audience. This automated connection ensures you can immediately nurture new prospects with email campaigns, increasing engagement and conversion rates.
When new data updates occur in Mailchimp, Zapier can update or sync relevant details with Google Ads campaigns or lists, saving IT from manual data reconciliation and ensuring both platforms stay aligned.
When a new subscriber joins your Mailchimp audience, Zapier sends the contact information to Google Ads and adds the subscriber to a customer list. By doing this, you can better align your email and ad strategies, ensuring a consistent customer experience and improving retargeting efforts.
Learn how to automate Google Ads on the Zapier blog
Learn how to automate Mailchimp on the Zapier blog
Make work flow with AI
Level up your Google Ads to Mailchimp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Ads + Mailchimp integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Ads and Mailchimp
How do I connect Google Ads to Mailchimp using your platform?
To connect Google Ads with Mailchimp, begin by creating a Zap in your account. Select Google Ads as the trigger app and choose a trigger event such as 'New Lead Form Entry'. Next, set Mailchimp as the action app and select actions like 'Add/Update Subscriber'. Follow the prompts to authorize each account, map fields from Google Ads to Mailchimp, and activate your Zap.
What types of triggers are available when integrating Google Ads with Mailchimp?
When integrating Google Ads with Mailchimp using our platform, you can use triggers such as 'New Lead Form Entry' or 'New Campaign'. These triggers allow you to automatically capture lead information or campaign data from Google Ads and perform actions in Mailchimp like updating contact lists.
Can I automate email campaigns in Mailchimp based on events in Google Ads?
Yes, you can automate email campaigns in Mailchimp based on specific events in Google Ads. For instance, when a new lead form entry is generated in Google Ads, our platform can trigger an automatic email campaign to welcome the new leads through Mailchimp.
Is it possible to update subscriber information in Mailchimp from data collected via Google Ads?
Certainly. By setting up a workflow on our platform where a completed lead form serves as the trigger event in Google Ads, you can automatically update or add subscriber information within your Mailchimp list.
How secure are my integrations between Google Ads and Mailchimp through your platform?
We prioritize data security across all connectors. Integrations between Google Ads and Mailchimp use secure OAuth for authentication ensuring that your credentials and data remain protected at all times during transfers.
Are there any limitations when connecting multiple accounts for both apps?
While you can connect multiple accounts for both Google Ads and Mailchimp, it's important to ensure each connection is authenticated separately through our platform. Check for any specific rate limits or API restrictions imposed by either service that might affect extensive data transfers.
How often does the data sync happen between these two services once integrated?
The frequency of data synchronization between Google Ads and Mailchimp depends on how you've configured your workflows. Typically, triggers run instantly whenever possible; however, some actions may depend on periodic polling schedules depending on API capabilities.
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
