Facebook Conversions + Shopify

Track new abandoned carts in Shopify and send events to Facebook Conversions

Recover lost sales and optimize your marketing strategy with this efficient workflow. When a new abandoned cart occurs in your Shopify store, it sends an Other Event action to the Facebook Conversions app, enabling you to retarget potential customers and measure the effectiveness of your campaigns. Stay on top of your eCommerce performance and improve conversions with this simple automation.

When this happens...
Send Other Event
Publish other events to Conversions API
ActionWrite
automatically do this!
New Abandoned Cart
Triggers whenever a cart is "abandoned" (only open carts) (with line item support).
TriggerScheduled

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Supported triggers and actions

What does this mean?

Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write
New Blog
Triggers when a new blog is added to your Shopify store.
Trigger
Scheduled
Try It
New Customer
Triggers when a new customer is added to your Shopify account.
Trigger
Scheduled
Try It
- Abandoned Cart Age (Hours)Required
Trigger
Scheduled
Try It

New Draft Order
Triggers when a new draft order is created
Trigger
Instant
Try It
New Order
Triggers when an order is created (with line item support).
Trigger
Instant
Try It

New Refund
Triggers when a refund or partial refund occurs.
Trigger
Instant
Try It
New Tag Added to Customer
Triggers when a new tag is added to a customer.
Trigger
Scheduled
Try It
Updated Order
Triggers when an order is updated (with line item support).
Trigger
Instant
Try It
- First NameRequired
- Last NameRequired
- Email AddressRequired
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Phone
- Tags
- Note
- Accepts Marketing
- Tax Exempt
- Send E-Mail Invite
Action
Write
- LocationRequired
- ProductRequired
- Product VariantRequired
- Adjust Quantity By
- Set Quantity To
Action
Write
- TitleRequired
- Product TypeRequired
- VendorRequired
- Product Description
- Tags
- Published At
- Price
- Inventory Policy
- Image URL
- More Image URLs
- SKU
- Is Published?
- Publish to Point of Sale
Action
Write
- CustomerRequired
- First Name
- Last Name
- Email Address
- Tags
- Phone Number
- Note
- Tax Exempt
- Accepts Marketing
Action
Write
- ProductRequired
- Product VariantRequired
- Title
- Price
- Compare at Price
- SKU
Action
Write
Get specific order by ID
Get details of an order using Order ID
Action
Write
- Product TitleRequired
Action
Search
- Name
- Email AddressRequired
- First NameRequired
- Last NameRequired
- Company Name
- Street Address
- Street Address Line 2
- City
- State
- State/Province Code
- Country
- Zip Code
- Phone
- Tags
- Note
- Accepts Marketing
- Tax Exempt
- Send E-Mail Invite
Action
Search or write
- Product TitleRequired
- Product TypeRequired
- VendorRequired
- Product Description
- Tags
- Published At
- Price
- Inventory Policy
- Image URL
- More Image URLs
- SKU
- Is Published?
- Publish to Point of Sale
Action
Search or write

Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write
- BlogRequired
Trigger
Scheduled
Try It
Customer Account Enabled
Triggers when a customer account is enabled.
Trigger
Instant
Try It
New Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Trigger
Instant
Try It
New Fulfilled Order
Triggers when an order is fulfilled (with line item support).
Trigger
Instant
Try It
New Paid Order
Triggers when an order is paid (with line item support).
Trigger
Instant
Try It
New Product
Triggers when a new product is added to your Shopify store.
Trigger
Scheduled
Try It
Updated Customer
Triggers when a customer's information is updated.
Trigger
Instant
Try It
- BlogRequired
- TitleRequired
- Author NameRequired
- ContentRequired
- Featured Image URL
- Excerpt/Summary
- Tags
- Is Published?
Action
Write
- Email
- Product
- Product Variant
- Product Quantity
- Product Title
- Product Price
- Weight in Grams
Action
Write
- Email
- Product
- Product Variant
- Product Quantity
- Product Title
- Product Price
- Weight in Grams
- Note
- Discount - Type
- Discount - Amount
- Discount - Code
- Additional Details
- Tags
- Shipping Address Instructions
- Shipping Address - First name
- Shipping Address - Last name
- Shipping Address - Company
- Shipping Address - Phone
- Shipping Address - Address
- Shipping Address - Address con't
- Shipping Address - City
- Shipping Address - Country
- Shipping Address - State/Province/Region
- Shipping Address - Postal/Zip code
- Billing Address Instructions
- Billing Address - First name
- Billing Address - Last name
- Billing Address - Company
- Billing Address - Phone
- Billing Address - Address
- Billing Address - Address con't
- Billing Address - City
- Billing Address - Country
- Billing Address - State/Province/Region
- Billing Address - Postal/Zip code
- Send Receipt
- Send Fulfillment Receipt
- Location
- Inventory Behavior
- Financial Status
- Fulfillment Status
- Code
- Title
- Price
- Discounted Price
- Source
Action
Write
- ProductRequired
- TitleRequired
- Price
- Compare at Price
- SKU
- Inventory Policy
Action
Write
- ProductRequired
- Title
- Product Type
- Vendor
- Product Description
- Tags
- Price
- Images
- SKU
- Is Published?
- Publish to Point of Sale
Action
Write
- Api Docs Info
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Name
- Email
Action
Search
- ProductRequired
- Product Variant TitleRequired
- Exact MatchRequired
Action
Search
- Product TitleRequired
- Product TypeRequired
- VendorRequired
- Product Description
- Tags
- Published At
- Price
- Inventory Policy
- Image URL
- More Image URLs
- SKU
- Is Published?
- Publish to Point of Sale
Action
Search or write
- ProductRequired
- TitleRequired
- Exact MatchRequired
- Price
- Compare at Price
- SKU
- Inventory Policy
Action
Search or write

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Help

Related categories

Ads & Conversion

About Shopify

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.

Learn more Help

Related categories

eCommerce

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Facebook Conversions + Shopify

Track new abandoned carts in Shopify and send events to Facebook Conversions

Send Funnel Event

Send Other Event

New Blog

New Customer

New Abandoned Cart

New Draft Order

New Order

New Refund

New Tag Added to Customer

Updated Order

Create Customer

First NameRequired

Last NameRequired

Email AddressRequired

Company Name

Street Address

Street Address Line 2

City

State

State/Province Code

Country

Zip Code

Phone

Tags

Note

Accepts Marketing

Tax Exempt

Send E-Mail Invite

Update Inventory Quantity

LocationRequired

ProductRequired

Product VariantRequired

Adjust Quantity By

Set Quantity To

Create Product

TitleRequired

Product TypeRequired

VendorRequired

Product Description

Tags

Published At

Price

Inventory Policy

Image URL

More Image URLs

SKU

Is Published?

Publish to Point of Sale

Update Customer

CustomerRequired

First Name

Last Name

Email Address

Tags

Phone Number

Note

Tax Exempt

Accepts Marketing

Update Product Variant

ProductRequired

Product VariantRequired

Title

Price

Compare at Price

SKU

Get specific order by ID

Find Product by Title

Product TitleRequired

Find or Create Customer

Name

Email AddressRequired

First NameRequired

Last NameRequired

Company Name

Street Address