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Facebook Conversions + Qualtrics

Create Facebook Conversions purchase events from new Qualtrics survey responses

Easily track survey responses with this efficient workflow. When you receive a new survey response in Qualtrics, it will trigger a purchase event to be sent to Facebook Conversions. This automation helps you keep track of important data, ensuring prompt analysis and decision-making based on user feedback.

Easily track survey responses with this efficient workflow. When you receive a new survey response in Qualtrics, it will trigger a purchase event to be sent to Facebook Conversions. This automation helps you keep track of important data, ensuring prompt analysis and decision-making based on user feedback.

  1. When this happens...
    QualtricsQualtrics
    New Survey Response

    Triggers when a new response for a survey is received.

    TriggerScheduled
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Purchase Event

    Publish purchase events to Conversions API

    ActionWrite
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Supported triggers and actions

What does this mean?
    • SurveyRequired

    Trigger
    Scheduled
    Try It
    • Mailing ListRequired

    • Recipient First Name

    • Recipient Last Name

    • Recipient Email AddressRequired

    • Phone Number

    • Embedded Data

    • External Reference

    • SurveyRequired

    • Email From NameRequired

    • Reply To Email

    • Message SubjectRequired

    • MessageRequired

    • Sending Delay

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Other Event

    Publish other events to Conversions API

    Action
    Write
    • Mailing ListRequired

    • Contact First Name

    • Contact Last Name

    • Contact Email Address

    • Phone Number

    • Embedded Data

    • External Reference

    Action
    Write
    • Api Docs Info

    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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Related categories

  • Ads & Conversion
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