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Facebook Conversions + Qualtrics

Create Facebook Conversions lead events from new Qualtrics survey responses

Easily send valuable customer insights from Qualtrics to Facebook Conversions by setting up this workflow. When a new survey response is received in Qualtrics, a lead event will be triggered in the Facebook Conversions, allowing you to track and measure the effectiveness of your marketing efforts. Stay on top of your customer's feedback and improve your ad performance with this seamless integration.

Easily send valuable customer insights from Qualtrics to Facebook Conversions by setting up this workflow. When a new survey response is received in Qualtrics, a lead event will be triggered in the Facebook Conversions, allowing you to track and measure the effectiveness of your marketing efforts. Stay on top of your customer's feedback and improve your ad performance with this seamless integration.

  1. When this happens...
    QualtricsQualtrics
    New Survey Response

    Triggers when a new response for a survey is received.

    TriggerScheduled
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Lead Event

    Publish lead events to Conversions API

    ActionWrite
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Supported triggers and actions

What does this mean?
    • SurveyRequired

    Trigger
    Scheduled
    Try It
    • Mailing ListRequired

    • Recipient First Name

    • Recipient Last Name

    • Recipient Email AddressRequired

    • Phone Number

    • Embedded Data

    • External Reference

    • SurveyRequired

    • Email From NameRequired

    • Reply To Email

    • Message SubjectRequired

    • MessageRequired

    • Sending Delay

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Other Event

    Publish other events to Conversions API

    Action
    Write
    • Mailing ListRequired

    • Contact First Name

    • Contact Last Name

    • Contact Email Address

    • Phone Number

    • Embedded Data

    • External Reference

    Action
    Write
    • Api Docs Info

    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search

    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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Related categories

  • Ads & Conversion
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