Facebook Conversions + ON24

Facebook Conversions + ON24 integrations

Create Facebook Conversions leads from new ON24 registrants

Boost your Facebook Conversions by connecting ON24 and Facebook Conversions seamlessly with this workflow. When a new registrant signs up on your ON24 event, this automation instantly sends a lead event to Facebook Conversions, ensuring your marketing efforts are always up-to-date and effective. Streamline your processes, saving time and increasing your conversion rate.

When this happens...
New RegistrantTriggers when there is a new registrant to the specified webcast. If no specific webcast is selected, the trigger will work at Client level.
TriggerPolling
automatically do this!
Send Lead EventPublish lead events to Conversions API
ActionWrite

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More things you can do with ON24 and Facebook Conversions

Discover other triggers and actions you can use with ON24 and Facebook Conversions

- Webcast
Trigger
Polling
Try It
- Webcast
Trigger
Polling
Try It
- Webcast
Trigger
Polling
Try It
- Webcast Source
  Required
- Tag Campaign 2
- Tag Campaign 3
- Tag Campaign 4
- Tag Campaign 5
- Tag Campaign 6
- Tag Campaign 7
- Tag Campaign 8
- Tag Campaign 9
- Tag Campaign 10
- Live Start
  Required
- Time Zone
- Language Code
- Event Type
- Title
- Live Duration
- Promotional Summary
- Tag Campaign
- Archive Available
Action
Write
- Event ID
  Required
- Email
  Required
- First Name
- Last Name
- Company
- User Name
- Password
- Ext Event User CD
- Partner Ref
- Company Size
- Job Title
- Job Function
- Street Address 1
- Street Address 2
- Country
- City
- State
- Postal Code
- Home Phone
- Work Phone
- Fax
- Industry
- Other
- Notes
- Marketing Email
- Event Email
- Custom Field #1
- Custom Field #2
- Custom Field #3
- Custom Field #4
- Custom Field #5
- Custom Field #6
- Custom Field #7
- Custom Field #8
- Custom Field #9
- Custom Field #10
Action
Write

Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

New Webcast
Triggers when a new Webcast is created.
Trigger
Polling
Try It
- Exclude Sub-Accounts
  Required
Trigger
Polling
Try It
- Webcast
Trigger
Polling
Try It
- Sub Client
- Title
  Required
- Tag Campaign
- Tag Campaign 2
- Tag Campaign 3
- Tag Campaign 4
- Tag Campaign 5
- Tag Campaign 6
- Tag Campaign 7
- Tag Campaign 8
- Tag Campaign 9
- Tag Campaign 10
- Country Code
- Archive Available
- Live Start
  Required
- Live Duration
  Required
- Time Zone
  Required
- Language Code
  Required
- Event Type
  Required
Action
Write
- Time Zone
- Language Code
- Event Type
- Webcast Source
  Required
- Title
- Country Code
- Tag Campaign
- Tag Campaign 2
- Tag Campaign 3
- Tag Campaign 4
- Tag Campaign 5
- Tag Campaign 6
- Tag Campaign 7
- Tag Campaign 8
- Tag Campaign 9
- Tag Campaign 10
- Campaign Code
- Live Start
- Live Duration
- Archive Available
- Promotional Summary
Action
Write
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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Related categories

Ads & Conversion

Facebook

About ON24

ON24 is a webinar-based marketing platform that drives demand generation and customer engagement.

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Related categories

Webinars