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Facebook Conversions + ON24

Create Facebook Conversions leads from new ON24 registrants

Boost your Facebook Conversions by connecting ON24 and Facebook Conversions seamlessly with this workflow. When a new registrant signs up on your ON24 event, this automation instantly sends a lead event to Facebook Conversions, ensuring your marketing efforts are always up-to-date and effective. Streamline your processes, saving time and increasing your conversion rate.

Boost your Facebook Conversions by connecting ON24 and Facebook Conversions seamlessly with this workflow. When a new registrant signs up on your ON24 event, this automation instantly sends a lead event to Facebook Conversions, ensuring your marketing efforts are always up-to-date and effective. Streamline your processes, saving time and increasing your conversion rate.

  1. When this happens...
    ON24ON24
    New Registrant

    Triggers when there is a new registrant to the specified webcast. If no specific webcast is selected, the trigger will work at Client level.

    TriggerScheduled
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Lead Event

    Publish lead events to Conversions API

    ActionWrite
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Supported triggers and actions

What does this mean?
    • Webcast

    Trigger
    Scheduled
    Try It
    • Webcast

    Trigger
    Scheduled
    Try It
    • Webcast

    Trigger
    Scheduled
    Try It
    • Webcast SourceRequired

    • Tag Campaign 2

    • Tag Campaign 3

    • Tag Campaign 4

    • Tag Campaign 5

    • Tag Campaign 6

    • Tag Campaign 7

    • Tag Campaign 8

    • Tag Campaign 9

    • Tag Campaign 10

    • Live StartRequired

    • Time Zone

    • Language Code

    • Event Type

    • Title

    • Live Duration

    • Promotional Summary

    • Tag Campaign

    • Archive Available

    Action
    Write
    • Exclude Sub-AccountsRequired

    Trigger
    Scheduled
    Try It
    • Webcast

    Trigger
    Scheduled
    Try It
    • Sub Client

    • TitleRequired

    • Tag Campaign

    • Tag Campaign 2

    • Tag Campaign 3

    • Tag Campaign 4

    • Tag Campaign 5

    • Tag Campaign 6

    • Tag Campaign 7

    • Tag Campaign 8

    • Tag Campaign 9

    • Tag Campaign 10

    • Country Code

    • Archive Available

    • Live StartRequired

    • Live DurationRequired

    • Time ZoneRequired

    • Language CodeRequired

    • Event TypeRequired

    Action
    Write
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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Related categories

  • Ads & Conversion
on24 logo
on24 logo

About ON24

ON24 is a webinar-based marketing platform that drives demand generation and customer engagement.

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