Facebook Conversions + Marketo

Facebook Conversions + Marketo integrations

"send updated Marketo leads as funnel events in Facebook Conversions"

Stay updated with your business leads from Marketo and ensure they get factored into your Facebook Conversions funnel seamlessly. This efficient workflow sends a funnel event in Facebook Conversions right when there's an updated lead in your Marketo. It keeps your marketing efforts aligned and helps you respond quickly to lead changes, enhancing your ad performance.

When this happens...
Updated LeadTriggers when a lead is updated.
TriggerPolling
automatically do this!
Send Funnel EventPublish lead updates from your funnel.
ActionWrite

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More things you can do with Marketo and Facebook Conversions

Discover other triggers and actions you can use with Marketo and Facebook Conversions

- Form
Trigger
Polling
Try It
New Program
Triggers when a new program is created.
Trigger
Polling
Try It
- List
- Additional Fields
Trigger
Polling
Try It
- External Company ID
  Required
Action
Write
- Folder
  Required
- Name
  Required
- Program Description
- Program type
  Required
- Channel
  Required
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write

- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail Address
  Required
- Additional fields to retrieve
Action
Search

- Company Name
  Required
- External Company ID
  Required
Action
Search or write
Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

- List
- Additional Fields
Trigger
Polling
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
  Required
- Lead
  Required
Action
Write
- Partition
Action
Write
- Program
  Required
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company Name
  Required
Action
Search
- Field to search
  Required
- Search value
  Required
- Additional fields to retrieve
Action
Search
- E-Mail Address
  Required
- Additional fields to retrieve
- Partition
Action
Search or write
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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Related categories

Ads & Conversion

Facebook

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

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Related categories

Marketing Automation

Premium

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Related Zap Templates

Create lead events in Facebook Conversions from new leads in Marketo