Facebook Conversions + Mailchimp

Add new Mailchimp subscribers to Facebook Conversions as leads

Easily track your Mailchimp subscriber conversions on Facebook with this efficient workflow. When you gain a new subscriber in a specific segment or tag within Mailchimp, it will automatically send a lead event to the Facebook Conversions app. This enables you to monitor the effectiveness of your email marketing campaigns and measure their impact on your Facebook ads performance.

Easily track your Mailchimp subscriber conversions on Facebook with this efficient workflow. When you gain a new subscriber in a specific segment or tag within Mailchimp, it will automatically send a lead event to the Facebook Conversions app. This enables you to monitor the effectiveness of your email marketing campaigns and measure their impact on your Facebook ads performance.

  1. When this happens...
    MailchimpMailchimp
    New Subscriber in Segment or Tag

    Triggers when a subscriber is added to a segment or tag within an audience.

    TriggerScheduled
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Lead Event

    Publish lead events to Conversions API

    ActionWrite
Start free with email
Start free with email
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Supported triggers and actions

What does this mean?
    • Audience

    • Status

    Trigger
    Scheduled
    Try It
    • Audience

    • LinkRequired

    • Track all links clicks

    Trigger
    Scheduled
    Try It
    • StoreRequired

    Trigger
    Scheduled
    Try It
    • Store

    Trigger
    Scheduled
    Try It
    • Audience

    • Trigger each time a subscriber opens an email

    Trigger
    Scheduled
    Try It
  • Mailchimp triggers, actions, and search

    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Scheduled
    Try It
    • AudienceRequired

    • Note About Samples

    Trigger
    Instant
    Try It
    • AudienceRequired

    Trigger
    Instant
    Try It
facebook-conversions logo
facebook-conversions logo

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

Related categories

  • Ads & Conversion
  • Facebook
mailchimp logo
mailchimp logo

About Mailchimp

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
Learn more

Related categories

  • Email Newsletters

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