Connect Instalead and Facebook Conversions to power AI-driven automation

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Choose a Trigger

Choose an Action

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How Zapier works

Zapier makes it easy to integrate Instalead with Facebook Conversions - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Keyword Opt-In" from Instalead.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

You’re connected!

Zapier seamlessly connects Instalead and Facebook Conversions, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Keyword Opt-In
Triggers when a lead sends a message matching a campaign keyword.
Trigger
Instant
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Note Added
Triggers when a new note is added to a lead's conversation.
Trigger
Instant
Try It
Tags Updated
Triggers when tags or keywords are added to or removed from a lead.
Trigger
Instant
Try It
- IG Username
Action
Write
- IG Username
Action
Write

- IG Username
- Note
  Required
Action
Write
- IG Username
- Pipeline Stage
  Required
Action
Write

Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

New Message Received
Triggers when a new inbound message is received from a lead on Instagram.
Trigger
Instant
Try It
Pipeline Stage Updated
Triggers when a lead is moved to a different pipeline stage.
Trigger
Instant
Try It
- IG Username
- Amount
  Required
Action
Write
- IG Username
Action
Write
- IG Username
Action
Write
- IG Username
- Action
- Tags
  Required
Action
Write
Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write

For AI agents & developers

Use Instalead and Facebook Conversions with AI agents and code

Beyond Zap workflows. Call Instalead and Facebook Conversions actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Instalead and Facebook Conversions actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Log Cash Collected
Send Funnel Event

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Instalead and Facebook Conversions actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* instalead / facebook-conversions action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Instalead and Facebook Conversions to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Facebook Conversions on the Zapier blog

Make work flow with AI

Level up your Instalead to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Instalead

Instalead is a marketing tool that combines social inbox management with precise attribution to optimize your ad campaigns.

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Related categories

Social Media Marketing

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.