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Facebook Conversions (for Business admins) + Marketo

Create funnel events in Facebook Conversions from new leads in Marketo

This integration will capture new leads in Marketo and log them as funnel events in Facebook Conversions to track and optimize your ad campaign performance

This integration will capture new leads in Marketo and log them as funnel events in Facebook Conversions to track and optimize your ad campaign performance

  1. When this happens...
    MarketoMarketo
    New Lead

    Triggers when a new lead is created.

    TriggerScheduled
  2. automatically do this!
    Facebook Conversions (for Business admins)Facebook Conversions (for Business admins)
    Send Funnel Event

    Publish Facebook lead updates from your funnel.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • Form

    Trigger
    Scheduled
    Try It
  • Marketo triggers, actions, and search

    New Program

    Triggers when a new program is created.

    Trigger
    Scheduled
    Try It
    • ListRequired

    • LeadRequired

    Action
    Write
    • Api Docs Info

    • HTTP MethodRequired

    • URLRequired

    • Query String Parameters

    • Headers

    • Additional Request Headers

    • Body

    Action
    Write
facebook-conversions-business logo
facebook-conversions-business logo

About Facebook Conversions (for Business admins)

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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Related categories

  • Ads & Conversion
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