Ecwid by Lightspeed + Google Ads

Ecwid by Lightspeed + Google Ads integrations

Create customer list in Google Ads for every new order in Ecwid by Lightspeed

Instantly upgrade your customer outreach with this nifty workflow. Every time a new order lands in your Ecwid by Lightspeed cart, a corresponding customer list is created in your Google Ads app. This seamless process not only helps in keeping your client information organized but also boosts your advertising efforts for targeted marketing.

When this happens...
New OrderTriggered when a new invoice is placed (with line item support).
TriggerPolling
automatically do this!
Create Customer ListCreates a customer list in Google Ads Audience Manager.
ActionWrite

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More things you can do with Ecwid by Lightspeed and Google Ads

Discover other triggers and actions you can use with Ecwid by Lightspeed and Google Ads

New Abandoned Cart
Triggered when a customer leaves an online store without making a purchase.
Trigger
Polling
Try It
- Payment Status
- Fulfillment Status
Trigger
Polling
Try It
- Payment Status
- Fulfillment Status
Trigger
Polling
Try It
- Payment Status
- Fulfillment Status
Trigger
Polling
Try It
- Coupon Name
  Required
- Coupon Code
  Required
- Discount
- Discount Type
- Status
- Launch Date
- Expiration Date
- Total Limit
- Uses Limit
- applicationLimit
- Order Count
- repeatCustomerOnly
- catalogLimitProducts
- catalogLimitCategories
Action
Write

- Title
  Required
- Price
  Required
- SKU Number
- Description
- Quantity
- Weight
- Enabled
- Unlimited
- Compare To Price
- Is Shipping Required
- Warning Limit
Action
Write
- Product ID
  Required
- Link on your image
  Required
Action
Write

- Keywords
- Order Number
- Vendor Order Number
- Email
- Customer ID
- Payment Status
- Fulfillment Status
- Accept Marketing
- Referer ID
- Product ID
- Coupon Code
- Total From
- Total To
- Created From
- Created To
- Updated From
- Updated To
- Payment Method
- Shipping Method
Action
Search
- Keyword
- Customer's Name
- Customer's Email
  Required
- Group ID
- Minimum number of order a customer placed
- Maximum number of order a customer placed
- Accept Marketing
- Created From
- Created To
- Updated From
- Updated To
- Customer's Password
- Customer group ID
Action
Search or write
- Use Google Ads as...
  Required
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Email address
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer_identifier
  Required
- Message
Action
Write
- Use Google Ads as...
  Required
- Status
  Required
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
Action
Search

- Customer Email
- Agreed to receive email marketing
Trigger
Polling
Try It
New Paid Order
Triggered when a new paid order is placed (with line item support).
Trigger
Polling
Try It
New Product
Triggers when a new product is created.
Trigger
Polling
Try It
- Customer's Email
  Required
- Customer's Password
- Customer group ID
- Customer's Name
Action
Write
- Email
  Required
- Payment Status
  Required
- Fulfilment Status
  Required
- Product Name
  Required
- Product Price
  Required
- Product Quantity
  Required
- Product SKU
- Product Weight
- Payment Method
- Total
- Tax
- Order Comments
- Shipping Rate
- Shipping Person Name
- Shipping Method Name
- Shipping Person Company Name
- Shipping Person Street
- Shipping Person City
- Shipping Person Country Code
- Shipping Person Postal Code
- Shipping Person State Code
- Shipping Person Phone
- Billing Person Name
- Billing Person Company Name
- Billing Person Street
- Billing Person City
- Billing Person Country Code
- Billing Person Postal Code
- Billing Person State Code
- Billing Person Phone
- Subtotal
- Payment Module
- customerTaxExempt
- customerTaxId
- customerTaxIdValid
- reversedTaxApplied
- IP Address
- Coupon Discount
- Referer Url
- Volume Discount
- Customer ID
- Hidden
- Membership Based Discount
- Total And Membership Based Discount
- Discount
- Global Referer
- Create Date
- Customer Group
- Tracking Number
- Payment Message
- External Transaction ID
- Affiliate ID
- Private Admin Notes
- Pickup Time
- Accept Marketing
- Disable All Customer Notifications
- External Fulfillment
- External Order ID
Action
Write
- Product ID
  Required
- SKU
- Name
- Quantity
- Unlimited
- Price
- Compare To Price
- Weight
- Enabled
- Description
Action
Write
- Keyword
- Name
- Email
- Group ID
- Minimum number of order a customer placed
- Maximum number of order a customer placed
- Accept Marketing
- Created From
- Created To
- Updated From
- Updated To
Action
Search
- Keyword
- SKU
- Product ID
- Enabled
Action
Search
- Keyword
- SKU Number
- Product ID
- Enabled
- Title
  Required
- Price
  Required
- Description
- Quantity
- Weight
- Unlimited
- Compare To Price
- Is Shipping Required
- Warning Limit
Action
Search or write
- Use Google Ads as...
  Required
- Managed Account
- Lead Form
  Required
- Conversions Information
Trigger
Polling
Try It
- Use Google Ads as...
  Required
- Managed Account
- Customer List
  Required
- Customer identifier
  Required
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
Action
Write
- Use Google Ads as...
  Required
- Managed Account
- Resource
  Required
- Dates to Include
  Required
- Limit
Action
Write
- Double_opt_message
- Use Google Ads as...
  Required
- Managed Account
- Multiple_identifier_note
- Conversion User Identifier Source
  Required
- Conversion Action
  Required
- Timestamp
  Required
- Value
- Currency
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Use Google As...
  Required
Action
Search
- Use Google Ads as...
  Required
- Name
  Required
- Description
- Message
Action
Search or write

About Ecwid by Lightspeed

Ecwid by Lightspeed is a cloud online store builder which lets you instantly launch an online store on any website, Facebook page, or multiple sites simultaneously.

Learn moreLearn moreHelpHelp

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About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Learn moreLearn moreHelpHelp

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Related Zap Templates

Add new Ecwid by Lightspeed customers to Google Ads contact list

Log newly-paid orders on Ecwid as offline conversions in Google Ads

Add new Ecwid by Lightspeed customers to Google Ads contact list with email